Research


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5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.  | MORE »

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Biz Leaders’ Long-Term Focus Plays Well with Public

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders | MORE »

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Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.  | MORE »

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Corporations Looking for Customer Love in All the Wrong Places

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers. | MORE »

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Infographic: Most Overused Words in Press Releases

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR. | MORE »

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Poll: How Much of Your PR Budget Are you Devoting To Video?

How much of your PR budget are you devoting toward online video this year?  | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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Picking an Alternative to the Term ‘Public Relations’

Should PR companies stop using the term “PR” to describe their services?  | MORE »

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Six Tips for How to Engage the ‘PANKs’

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.  | MORE »

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