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Infographic: State of Content Marketing 2013

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications. | MORE »

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More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

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Why Social Media is Important for Your Brand: Infographic

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally. | MORE »

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4 Methods to Help Your Brand Recover in a Recovering Economy

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate. | MORE »

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How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

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Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research. | MORE »

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Recent Spate of PR Deals Reflects An Industry In Search of Scale

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still. | MORE »

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Moving Past Principles to Unlock the Business Potential of PR Metrics

Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry. | MORE »

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The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

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Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.  | MORE »

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