The travel industry is faring better when it comes to engaging consumers via social channels. The industry’s social engagement grew 41% from January through February 2015, compared with the same period in 2014, according to an exclusive survey conducted by social media analytics company Shareablee.
Walt Disney World captured the top spot, with six million total actions across all its social platforms (a 28% bump compared to January-February 2014). Nearly one-quarter of Walt Disney World’s posts on Facebook were videos, which accounted for 49 percent of the engagement. Discover LA hit the top five, due to a heavy mix of cross-platform promotion. PRN
This article originally appeared in the March 16, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.