Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued
If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued
John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued
The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued
Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.