PR Insiders

In Defense of AVEs

April 9th, 2013 by

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

Moving Up By Staying on Top of the Bottom Line

April 5th, 2013 by

For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.

5 Ways to Turn Off Journalists When Pitching Your Story

April 4th, 2013 by

To make life a little easier, here are some things not to do when pitching journalists.

5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

#SMW13 New York: 6 Tips to Social Media Success

March 12th, 2013 by

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

Six Tips for How to Engage the ‘PANKs’

March 5th, 2013 by

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

5 Ways Working in PR is Like Being on ‘Top Chef’

February 25th, 2013 by

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”