PR Insiders

How to Shake Off Dusty Misconceptions: PR in Action

July 11th, 2013 by

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

How to Improve Crisis Management in Universities

July 9th, 2013 by

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

4 Methods to Help Your Brand Recover in a Recovering Economy

July 3rd, 2013 by

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.

PR in Action: Social Media for Media Relations

June 27th, 2013 by

In November 2011, it was necessary to close a heavily-used bridge for 48-hours over a weekend to pour concrete on the new lanes. Here’s what we learned.

How to Transform Your Managers Into Pro Communicators

June 25th, 2013 by

One of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.

5 Refreshers for Writing an Effective Press Release

June 20th, 2013 by

As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.

Best Practices for Connecting With Bloggers

June 18th, 2013 by

While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.

8 Rules for Effective Email Communication

June 13th, 2013 by

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

June 11th, 2013 by

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.