Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.
The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.
A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.
Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive …