The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.
The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.
A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.
One of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.
As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.
While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.