PR Agencies

An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

As brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.

Short of apologizing for promising no coronavirus-related layoffs in late March, Edelman chief Richard Edelman is conducting a picture-perfect layoff operation. The world’s largest PR firm announced layoffs of nearly 400 staffers today.

We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

It is clear that until the pandemic is over, the world will experience constant change and heightened uncertainty. This should be good for PR, as demand for strategic communication will remain strong. In addition, there will be plenty of changes in how PR looks and functions once the pandemic subsides.

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.