when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table
December 23rd, 2013 by Glynn MurphBeing a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Tracking Nascent Social Media Platforms Cost of Doing Business
December 23rd, 2013 by PRNEWSFacebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
December 23rd, 2013 by PRNEWSNearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E
December 20th, 2013 by Steve GoldsteinA&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.
Want to Write Engaging Tweets? Know Your Audience First
December 20th, 2013 byFinding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has that. So does Denzel Washington. Oprah Winfrey. Colin Powell does, and Ronald Reagan did too. One thing that struck me […]
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
Target Gives Shoppers a New Meaning for ‘Black Friday’
December 19th, 2013 by Caysey WeltonBad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.
Are You a ‘So What’ PR Writer?
December 19th, 2013 by Richard BrownellAs communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.