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As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier.

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.

Here are some tips in including SEO in the content-driven communications strategy of a company.

Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”

There are certain qualities that should stand out among candidates when assembling a crisis communications team.

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place.