Topics

Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

January 5th, 2009 by

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.

How To…Improve ROI in a Tough Economy

January 5th, 2009 by

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more… Continued

Why the Murder of Old Media is PR’s Best Chance

December 31st, 2008 by

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s… Continued

Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

December 30th, 2008 by

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued

What To Do If You Know You’ll Be On Camera

December 30th, 2008 by

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued

Media Training for a Podcast Interview: Four Tips

December 30th, 2008 by

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching… Continued

Investors Still Seeing Green

December 30th, 2008 by

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued

Preparing Executives for the Always-On World of Social Media Training

December 30th, 2008 by

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

Tip Sheet: Short & Sweet: Simplifying the CSR Report

December 22nd, 2008 by

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued

Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses

December 22nd, 2008 by

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.