Topics

More Than Half of Shoppers Consider Sustainability

May 12th, 2009 by

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued

The Click Factor: New Media Landscape Gives Spokespeople More Control Over Messaging

May 11th, 2009 by

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued

New Media Landscape Gives Spokespeople More Control Over Messaging

May 11th, 2009 by

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued

Trust in Media a Mixed Bag

May 11th, 2009 by

Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: •    42%… Continued

Green Products Reign in a Poor Economy

May 11th, 2009 by

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued

Front and Center in a Journalist’s Rolodex

May 7th, 2009 by

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The… Continued

A PR Firm Turns a Gaming Event into a Worldwide Sensation

May 6th, 2009 by

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued

Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

May 5th, 2009 by

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued

Think Big: COMMUNICATING ON A GLOBAL SCALE

May 4th, 2009 by

Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at… Continued

Globalization As An Impetus For Responsible Leadership

May 4th, 2009 by

PricewaterhouseCoopers’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global CEO… Continued