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2-4-6-8 How Do You Communicate?

April 20th, 2009 by

If you want to be a leader, you must be a good communicator.  Or as Winston Churchill once said, “The difference between leadership and mere management is communication.” Two of the most powerful statements you… Continued

Making Your Messages More Memorable for the Media

April 20th, 2009 by

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the… Continued

Cause Branding Best Practices

April 20th, 2009 by

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued

Using PR to Boost SEO

April 20th, 2009 by

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

Ten Numbers Needed to Measure Social Media Engagement

April 20th, 2009 by

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2.… Continued

Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

April 20th, 2009 by

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued

Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

April 20th, 2009 by

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued

Improve PR Writing in Media Pitches

April 17th, 2009 by

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Carpet One PR Campaign Takes the Workhorse of Philanthropy and Gives It New Legs  

April 16th, 2009 by

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the… Continued

Building Media Relationships That Produce Results

April 15th, 2009 by

As a public relations professional, you’ll hear it time and time again: the key to getting a journalist to answer your e-mails or phone calls is to build a relationship. What is often missing from… Continued