Low-Cost Sustainability Strategies Prevail

November 10th, 2008 by

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as… Continued

Most Environmentally and Socially Controversial Companies in October 2008

November 10th, 2008 by

According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s… Continued

Ten Tips for Creating and Executing a Successful Speaking Program

November 10th, 2008 by

A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an… Continued

Using PR to Build Trust in Tough Times

November 5th, 2008 by

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR… Continued

Media Pros Want 24/7 Online News Access

November 3rd, 2008 by

Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and… Continued

How To Respond to Media’s Facts and Opinions

November 3rd, 2008 by

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued

Five Steps to a Successful Cause Marketing Program

November 3rd, 2008 by

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued

Building Good Relations with the Media: The Dos and Don’ts

November 3rd, 2008 by

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about… Continued

Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

November 3rd, 2008 by

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued

Quick Study: ‘Health-Info-entials’ Wield Power; One in Four Firms Planning Layoffs; Media Pros Want Online News Access

November 3rd, 2008 by

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued