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Media Relations Best Practices for Nonprofit PR Professionals

March 9th, 2009 by

Following are effective best practices for nonprofit pros seeking to execute a media relations initiative.

Put a Human Face on Media Messages

March 9th, 2009 by

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Majority of Americans Still Prefer Print Over Digital

March 9th, 2009 by

Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement

March 9th, 2009 by

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

March 9th, 2009 by

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

Measuring the Real Value of Internet Media

March 5th, 2009 by

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

Proving Value: Measures of Success

March 4th, 2009 by

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

When Not to Pitch

March 3rd, 2009 by

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued

Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

March 2nd, 2009 by

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

Board of Directors Paying More Attention to CSR Opportunities

March 2nd, 2009 by

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued