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The Spirit of Sustainability

September 29th, 2008 by

Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s… Continued

Handling Provocative or Uncomfortable Questions During a Media Interview

September 29th, 2008 by

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued

Ten Ways to Improve Your Media Relations Skills

September 29th, 2008 by

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

September 29th, 2008 by

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

Add Punch to Your CSR Initiatives Through Product Giving Programs

September 29th, 2008 by

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

Tip Sheet: Ten Questions to Ask a Media Measurement Firm

September 29th, 2008 by

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued

Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

September 29th, 2008 by

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

September 22nd, 2008 by

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering… Continued

Media Training in the Blogosphere

September 22nd, 2008 by

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued

Want to Reverse a Negative Image? Get Some Backup! 

September 22nd, 2008 by

If you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy… Continued