Whether you're a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it's a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015. Not every brand will be able to put every new piece of technology to use in its public relations or marketing strategies immediately, but knowing about the latest advances in the way people communicate with each other and with their favorite brands is important and necessary research this time of year.
With 2015 fast approaching, Bell Pottinger Digital analyzed the most talked about digital trends of 2014 and ranked them in order of percentage increase throughout the year. Take a look at the infographic below for a preview of what technologies are expected to make the most impact next year:
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