Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
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Spring Cleaning PR Checklist
April 8th, 2015 by Matthew SchwartzIt’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results.
Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret
April 8th, 2015 by Matthew SchwartzLane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.
5 Tips for Communicating Complex Subjects
April 7th, 2015 by Matthew SchwartzFor communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.
PR Insider: The Business Case for PR
April 6th, 2015 by Cecilia Coakley and Nathan RichterBy better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.
Rolling Stone Failure a Stark Lesson for Communicators
April 6th, 2015 by Matthew SchwartzCommunicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity.
Serving Up Content for a Snackable World
April 6th, 2015 by PR News EditorsThe death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.
Lessons Learned from the Kraft Heinz Press Release
April 6th, 2015 by PR News EditorsWhen H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.
Telecoms Use Promos to Grow Social, Biz
April 6th, 2015 by PR News EditorsTelecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.
When the Conversation Gets Derailed
April 6th, 2015 by Katie PaineStarbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.