We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]
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3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued
55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor
July 30th, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
Making the Move from Agency to In-House Communicator
July 29th, 2015 by Andrew Blum, AJB CommunicationsIt’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.
3 Must-Ask Questions to Land the Right PR Firm
July 28th, 2015 by Ryan CroyThe search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David JohnsonBrands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Hacker Gives NY Mag Cosby Cover Unexpected PR Boost
July 27th, 2015 by Matthew SchwartzScore another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.
How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets
July 27th, 2015 by PR NewsSocial media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.
6 Ways to Integrate Employees Into Your Organizational Messaging
July 27th, 2015 by Myra OppelTo be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix.
Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
July 27th, 2015 by PRNEWSIt seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action.