Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
Topics
7 Points to Consider When Your Brand Gets Involved in Social Issues
August 4th, 2015 by Julie Lellis10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence
August 3rd, 2015 by PRNEWSA business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
3 Ways a B2B Software Company Improved Its Integrated Communications
August 3rd, 2015 by Sherry Lowe, VP, Corporate Marketing SplunkNamed VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.
Social Media Engagement on Video Posts Soars 163 Percent in 2015
August 3rd, 2015 by PRNEWSEngagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.
Secret to Acing a PR Job Interview
August 3rd, 2015 by Kristin Brown, SVP, Communications Discovery Communications“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”
Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending
August 3rd, 2015 by PRNEWSWith Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
August 3rd, 2015 by Seth ArensteinDespite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
4 Ways to Improve Your Social Media Reporting and Measurement Process
August 3rd, 2015 by BY Mike Samec, director of digital strategy, gibbs & soell business communicationsFace it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.
The Week in PR, July 27 – August 3
August 3rd, 2015 by PRNEWSAPCO’s new crisis management offering, best cities for PR specialists and PR Movers
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]