The Week in PR, July 27 – August 3

  1. Julie Hansen, President-COO, Business Insider
    Julie Hansen, President-COO, Business Insider

    IPR’s 54th Distinguished Lecture: The President-COO of Business Insider, Julie Hansen, will examine how research and data will shape the future of online media at the Institute for Public Relations’ (IPR) 54th Distinguished Lecture. Hansen is scheduled to deliver her speech November 17 at the Yale Club in New York City. Business Insider is one of the fastest-growing news sites on the Web. Hansen joined the company in 2008 as COO and publisher and was named president in 2011. At the Distinguished Lecture & Awards Dinner, Mike Fernandez, VP of corporate affairs at Cargill, will accept IPR’s highest honor, the Alexander Hamilton Medal, for lifetime achievement in public relations. For more information, go to

  2. WEEK IN PR IMAGE SECOND SLOTAPCO Debuts Global Emergency Response Offering: Never mind the Digital Age. You also could make a case that this is the Crisis Age, when a problem that you thought was perfectly manageable starts to get out of control (more often than not because of social media). Crisis communications is one of the top disciplines of PR, of course. Now APCO Worldwide is taking it to a new level. The Washington, D.C.–based agency last week introduced a global emergency response offering, APCO ER, to better serve clients facing significant crises. The unit includes executives with firsthand experience responding to railroad derailments; chemical emergencies and evacuations; aviation disasters; incidents involving petrochemicals and oil spills; pipeline emergencies and explosions; and weather-related and marine emergencies. It also will help clients plan for material crises by simulating real-life emergencies and practicing how APCO can integrate with the company’s first responders.
  3. Best Cities for PR Specialists: Getting your message heard in the nation’s capital can be a high-stakes game. Toss in a penchant for scandal and crisis, and it shouldn’t come as much of a shock that Washington, D.C., is the best city for PR specialists, according to a new survey. Data management company ValuePenguin studied three metrics—median salary, cost of living and location quotient—to determine what U.S. cities are the best places for PR specialists to call home. Location quotient measures the concentration of PR specialists in an area as a percentage of all occupations, and then compares that to the national average. New York—the media capital of the world, with countless PR agencies within a 20-block radius—finished second, while San Francisco (with all those tech startups looking for some exposure) placed third (see chart).
  4. Jane Madden, Managing Director, Head, U.S. Corporate Responsibility, Burson-Marsteller
    Jane Madden, Managing Director, Head, U.S. Corporate Responsibility, Burson-Marsteller

    PR Movers: Burson-Marsteller tapped Jane Madden as Managing Director, Head, U.S. Corporate Responsibility. Madden has more than 25 years experience in corporate responsibility strategy, advising Fortune 500 companies and working on sustainable development in more than 20 countries, including China and Russia. Prior to joining Burson, Madden served as a Partner and the Sustainability Practice Leader at Environmental Resources Management (ERM) and as a Principal at Mission MeasurementBruce Jentleson, former foreign policy advisor to U.S. Vice President Al Gore and professor of political science and public policy at Duke University, joined APCO Worldwide’s International Advisory Council. Based in APCO’s Raleigh office, he will counsel APCO’s clients on international security, U.S. foreign policy and global governance…G&S Business Communications appointed Kevin Pchola as VP to accelerate the PR agency’s expansion in consumer categories, including home and lifestyle, as well as the building and construction sectors. Prior to joining G&S, Pchola was VP of consumer accounts at Zeno Group in New York, where his client roster included Office Depot and Sleepy’sGolin appointed Laura Sutphen to head the PR agency’s work in social purpose, corporate responsibility and sustainability. In her new role, Sutphen will be responsible for providing client service and thought leadership across Golin’s offices in the U.S. and abroad. Sutphen joins the agency from Ketchum Public Relations, where she led the Sustainable Business/Social Impact Specialty and served as head of the agency’s San Francisco corporate practice.