To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.
Topics
How Valvoline and its Agency Used Competition to Drive a Campaign
December 4th, 2015 by Mark RenfreeZappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.
December 4th, 2015 by Steve GoldsteinPlease visit your local mom-and-pop shops this holiday season. Go to that toy store that's been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting… Continued
Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.
December 4th, 2015 by Steve GoldsteinPlease visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued
Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.
December 4th, 2015 by Steve GoldsteinPlease visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued
Zuckerberg and Chan Raise the Bar for CSR
December 3rd, 2015 by Mark RenfreeNever far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.
2 Easy (and Important) PR Metrics You Can Get From Google Analytics
December 3rd, 2015 by PR NewsOne of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
11 Periscope Guidelines for Expert Live Broadcasting
December 2nd, 2015 by Steve GoldsteinBy all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.
5 Tips for Creating a Quick Client Video
December 2nd, 2015 by Craig RandallCreating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.
#GivingTuesday Offers Lessons in Partnering and Activation
December 1st, 2015 by Seth ArensteinCorporate and personal brands celebrate #GivingTuesday.
3 Key Elements to a Google AdWords Campaign
December 1st, 2015 by Richard BrownellThere are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.