Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.
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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages
February 1st, 2016 by Seth ArensteinThe 4 C’s of an Insightful PR Dashboard
February 1st, 2016 by Mark RenfreePR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
February 1st, 2016 by Dwayne Roark, Global Business Communications Director, Dow Chemical CompanyLong ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks
February 1st, 2016 by PRNEWSInfluencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.
Disney Parks’ Videos, Photos Lead Travel Brands on Social
February 1st, 2016 by PRNEWSThe Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.
How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
February 1st, 2016 by John Sisson, President, Wilde AgencyAs communications pros we know that storytelling can be a powerful tool.
7 PR Lessons From the Largest Healthcare Data Breach in History
February 1st, 2016 by Anna Keeve, Senior PR Specialist, ESET North AmericaWith so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
How an Agency Used Content to Turn a Brand Into a Thought Leader
January 29th, 2016 by Mark RenfreeThe partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.
5 Ways to Track Your Brand’s Impact on YouTube
January 28th, 2016 by Richard BrownellThere are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.
Wounded Warriors Project in Crisis After Claims of Improper Spending
January 28th, 2016 by Mark RenfreeThe Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.