Topics

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Master the Media Interview and Avoid Lasting Blunders

June 23rd, 2011 by

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

Amex Classes Up Foursquare

June 23rd, 2011 by

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

June 21st, 2011 by

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

Are ‘Wants’ Stronger Than ‘Likes’?

June 21st, 2011 by

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

June 20th, 2011 by

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.