Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy.
As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often.
Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.
For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.
In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.
While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.