PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.
Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?
Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.
In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.
Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.
Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate InclusionJanuary 9th, 2012 by PR News
â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued
When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.
Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.