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Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

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Five Video Coaching Basics

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to … | MORE »

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Six Reasons to Give

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons ….. … | MORE »

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The Secrets of a Successful Press Conference

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question. | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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2008 PR News Platinum PR Issue Winner: Web Site

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Social Media Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Raising Awareness for Breast Cancer

Pushing the parameters of traditional PR defined last year’s PR News Platinum PR Award winner in the category of satellite media tour. | MORE »

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2008 PR News Platinum PR Issue Winner: Podcast/Videocast

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum Winner: Blog

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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