PR News Poll: Trade Shows Less Critical for Launching New Products

January 12th, 2012 by

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

January 11th, 2012 by

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?

Small and Medium-Size Businesses Keep Buzzing Over Social Media

January 11th, 2012 by

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

The Do’s and Don’ts of Using Social Media in Crisis Communications

January 10th, 2012 by

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.

Get With the Click: Five Tips to Lift Your Newsletter Click Rates

January 10th, 2012 by

Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.

Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

January 9th, 2012 by

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

Custom Content Usage Soars

January 9th, 2012 by

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

Papa John’s Gets Personal After Racist Remark Goes Viral

January 9th, 2012 by

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.

How to Media Train­—From a Spokesperson’s POV

January 9th, 2012 by

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

January 9th, 2012 by

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.