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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Supermarkets and Computer Companies Tops in Public Perception

September 26th, 2011 by

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings.

Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

September 26th, 2011 by

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

September 26th, 2011 by

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.

PR and Customer Service: Every Customer Counts, Especially the Angry Ones

September 26th, 2011 by

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.