Topics

Agency-Client Measurement Bond: Metrics Success a Two-Way Street

November 14th, 2011 by

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Ashton Kutcher Opts for Lip-Synching Twitter Strategy

November 11th, 2011 by

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Opportunities in Media, Customer Relations Shared at Twitter Conference

November 11th, 2011 by

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

10 Tips for Building an Engaged Facebook Community

November 11th, 2011 by

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.