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Winner: Miami HEAT – Throwback HEAT Miami HEAT uniforms have been the nucleus of the team’s storytelling efforts for the past ten years. Each uniform campaign is paired with a distinctive storyline and thematic context.… Continued

Winner: Lincoln Strategy Group – Save Our AZ Solar The Save Our AZ Solar campaign was launched to promote social welfare to preserve and protect the ability of Arizonans to produce their own electricity through rooftop… Continued

Winner: Valley Forge Tourism & Convention Board – Montco’s Best Pizza Tournament The strategy of this campaign by the Valley Forge Tourism and Convention Board was to promote pizzerias in Montgomery County, PA by hosting a… Continued

Co-Winners: Cohn & Wolfe – Colgate Encourages Consumers to Save Water Because #EveryDropCounts and MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans Cohn & Wolfe – Colgate Encourages Consumers to Save… Continued

Winner: Tech Image Over the last two years Tech Image has made a bold business transformation, changing its business model from a traditional b2b PR firm into a digital PR agency that integrates earned, paid… Continued

Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued

Winner: Abbott – Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK A challenging job market,  a rise in trendy vision brands like Warby Parker and negative perception about laser eye surgery had taken LASIK off… Continued

On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.

As excited as we all are to jump into action with a brilliant new PR initiative, it’s important not to find yourself asking yourself in the aftermath “…wait, what should we have been measuring? Are the numbers we ended up with great, good, bad? Are those numbers important to my boss?” Look before you leap, and lay a foundation for what to measure and what to expect.

With digital’s breakneck speed influencing crises, you’d think new tools and technology that can help in crisis management would be priorities for communicators. Not so fast. A judicious mix of traditional and digital is the preferred method of Eric Wohlschlegel, director, media relations, American Petroleum Institute (API), who will be speaking at PR News’ Media Relations Conference, Dec. 8, in Washington, D.C.