Topics

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Charting the Industry: Executive Bonus Pay Problematic for PR

January 2nd, 2012 by

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

Charting the Industry: Executive Bonus Pay Problematic for PR

January 2nd, 2012 by

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

A Spike in Online Holiday Spending

December 28th, 2011 by

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.