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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative. | MORE »

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Opportunity from Conflict: Smart Engagement in the Energy Policy Debate

For companies with a real contribution to make to the energy debate, helping the right audiences see the clien through the greenwash is absolutely the price of admission. | MORE »

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Prevent Lawyerly Leaks and Stay On Message

In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved. | MORE »

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Weighted Media Cost: the Holy Grail of Metrics

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies. | MORE »

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Getting the Best Return from Online Surveys

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research. | MORE »

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Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

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PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

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PR as the Driver of Unification in an Organization

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities. | MORE »

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Public Relations as the Driver of Unification in an Organization

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are … | MORE »

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