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Public Blames Media Partially for Being Blindsided by the Recession

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the … | MORE »

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New Study: Companies Failing To Report Climate Change Impact

Climate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today … | MORE »

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Despite the Recession, Execs Say CSR is Important

According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224 … | MORE »

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Ten Ways to Deal with the Media in a Crisis

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of … | MORE »

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Media Relations During a Crisis: Be Prepared, Then Execute

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one … | MORE »

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Case Study: The USO Maps Its Way to Measurement Greatness

Company: USO Agency: KDPaine & Partners Timeframe: 2007-ongoing The USO ( United Service Organizations) has deep roots in American culture. A congressionally chartered nonprofit organization that acts as a liaison between the American public and … | MORE »

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Twitterers Want Info

Twitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform. | MORE »

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Reputation Paramount in a Recession

In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks | MORE »

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Dealing with the Rise of Green Consumer

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies). … | MORE »

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Web Analytics Take the SEGA Brand’s Robust Community-Building Campaign to the Next Level

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day. | MORE »

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