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Pitching Products in a Down Economy: 3 Best Practices

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy. | MORE »

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Agency Watch: Profitability Returns to ’08 Level

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey. | MORE »

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Execs Admit to Social Media’s Power, But Are Behind the Curve

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place. | MORE »

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Casey Anthony Jurors Offered Opportunity to ‘PR Up’

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media. | MORE »

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Is It Bedtime for Using One’s Children as a Talking Point in Messages?

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate? | MORE »

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News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families. | MORE »

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

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Another Good Reason for Doing Good

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line. | MORE »

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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

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PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

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