Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.
Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?
A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.
Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.
WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.