Topics

Clever Contests That Will Tempt Reporters to Cal

by Iris Dorbian | 01/05/2009

Celebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention, … | MORE »

Comments Off

First Year of Mobile Giving Outperforms First Year of Online Giving

by Iris Dorbian | 01/05/2009

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study … | MORE »

Comments Off

Identifying the Right Spokesperson during a Complex Crisis

by PR News | 01/05/2009

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed … | MORE »

Comments Off

Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

by PR News | 01/05/2009

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

Comments Off

Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

by PR News | 01/05/2009

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive. | MORE »

Comments Off

How To…Improve ROI in a Tough Economy

by PR News | 01/05/2009

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more … | MORE »

Comments Off

As Media Continues to Fragment, Communications Pros Take Note

by PR News | 01/05/2009

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind … | MORE »

Comments Off

Why the Murder of Old Media is PR’s Best Chance

by Jason Baer | 12/31/2008

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s … | MORE »

Comments Off

Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

by PR News | 12/30/2008

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also … | MORE »

Comments Off

What To Do If You Know You’ll Be On Camera

by Iris Dorbian | 12/30/2008

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to … | MORE »

Comments Off