2016 Rising PR Stars: Katherine Wong, Communications Manager, The Weather Company, an IBM Business

As communications manager at The Weather Company, an IBM Business, Katherine Wong is responsible for internal and external communications to support key areas of the business including business solutions, digital editorial/video and ad sales.

Since joining The Weather Company in 2014, Wong has consistently demonstrated her strong work ethic, tenacity and dedication to success. During her tenure, she has secured placements in top-tier broadcast, print and online outlets including Associated Press, Bloomberg, CNN Money, Entertainment Weekly, Esquire, The Guardian, The Los Angeles Times, MSNBC’s “Morning Joe,” The New York TimesSalon, "The Today Show," Variety, The Washington Post and The Wall Street Journal.

When she took on the B2B side of the business in late 2015, Wong jumped in without hesitation and diligently ramped up on her knowledge of the aviation, energy, media and agricultural industries to best serve her internal clients. The Weather Company has gone through a major transformation since being acquired by IBM less than a year ago, but Wong has remained persistent and thorough in her work. She’s navigated any and all challenges without missing a beat, and goes above and beyond to keep The Weather Company and IBM in the headlines.