Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Former journalist David Sommers explains that PR pros must add value to reporters via social media.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
Coca-Cola Enterprises Coca-Cola Enterprises has been recognized multiple times in PR News’ CSR Awards. Just last year, John Brock, CCE’s chairman and CEO, was named one of PR News’ CSR Professionals of the Year for having led the… Continued