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Nonprofit PR Awards Finalists Announced

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3. | MORE »

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Trust Factor: CSR No Substitute for a Visible CEO

Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives. | MORE »

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Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors. | MORE »

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PR News Announces Digital PR Awards Finalists

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6. | MORE »

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Pitching Radio: Station and Audience Research are Keys to Success

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences. | MORE »

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Survey to Reveal Leading Social Media Strategies and Tactics

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now. | MORE »

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Keeping the Press and Analysts Engaged via Social Media Tactics

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market. | MORE »

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Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

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CSR Important to Minority Consumers

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in. | MORE »

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Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

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