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Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix. | MORE »

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PR Measurement Lumbers Into the Digital Age

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide. | MORE »

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Multicultural PR: Tapping the Power of a Growing Universe

As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices. | MORE »

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Bing Gets Search Boost

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention. | MORE »

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business. | MORE »

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Key Points in Boomer Behavior Study

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements. | MORE »

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Brown Campaign Gained Edge With On-The-Ground App

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race. | MORE »

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Digital Ad Revenue to Top Print This Year

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print. | MORE »

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As Smartphones Take Off, So Should Your Mobile PR Plans

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration. | MORE »

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Study Finds Social Media Best Way to Reach Teen Girl Demo

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them. | MORE »

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