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When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program. | MORE »

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Tweets for Sale

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well. | MORE »

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PR Myth of the Month: Real-Time News Analysis Is Essential

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis. | MORE »

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PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer. | MORE »

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PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals. | MORE »

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It’s Storytelling Time for Brands on Facebook

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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NASCAR Driver Keselowski: Twitter Hero or Bad Example?

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race. | MORE »

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PR News Launches Second Annual Salary Survey

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey. | MORE »

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Going Long Term: 4 Tips for Sustaining a PR Campaign

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage. | MORE »

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4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission. | MORE »

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