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2013 CSR Awards: Recycling Campaign

February 11th, 2013 by

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Six Tips to Mind Your Manners in the Workplace

February 7th, 2013 by

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.

Instagram Solidifies Its Web Presence With Full Photo Streams

February 7th, 2013 by

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

February 6th, 2013 by

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.

While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

February 6th, 2013 by

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.

Valentine’s Day Poll

February 5th, 2013 by

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy.