Big Opportunity: 3 Tips for Getting a Better Read on Data

December 14th, 2012 by

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

Drive a Stake in the Ground: Leveraging Tent-Pole Events

December 13th, 2012 by

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand

December 12th, 2012 by

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

5 Job Interview Questions that Get to the Truth

December 12th, 2012 by

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

CCOs, CMOs Work In Harmony, With One Exception: Social Media

December 12th, 2012 by

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

How to Avoid the Worst Mistakes in Writing a Press Release

December 11th, 2012 by

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

More than a Third of B2Bs Shun Social Media

December 11th, 2012 by

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

CEO Missteps: 6 Steps to Maintaining Stakeholder Trust

December 11th, 2012 by

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?