Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?