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Tip Sheet: Account For Sponsorship’s Real Value

September 24th, 2012 by

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.