Topics

Lack of Resources is Cited as a Barrier to Multimedia Storytelling

August 19th, 2013 by

Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.

Study: Data-Driven Marketing Delivers Global Value; CEO’s Lack of Coaching Presents Opportunity for PR Pros

August 19th, 2013 by

A majority of marketers (78%) are feeling pressure to become more data-driven. Nearly two-thirds of CEOs do not seek professional counsel.

FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR

August 19th, 2013 by

Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.

Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility

August 19th, 2013 by

The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.

Cross-Functional Efforts Key to Social Marketing

August 19th, 2013 by

The rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.

LeanIn.org Sidesteps Issue of Unpaid Labor and Blames Messenger

August 16th, 2013 by

It’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”

5 Tips for PR Pros Starting Out on Instagram

August 16th, 2013 by

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.

Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell

August 15th, 2013 by

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.

5 Reasons Brands Should Go Live

August 15th, 2013 by

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

4 Tips For Developing Dynamic Brand Stories

August 15th, 2013 by

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.