Topics


avatar

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

Comments Off

avatar

Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

Comments Off

avatar

When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind. | MORE »

Comments Off

avatar

Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

Comments Off

avatar

Social Media Report Card: NFL and NBA Players Unions Get Social

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts. | MORE »

Comments Off

avatar

Social Media Report Card: NFL and NBA Players Unions Get Social

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts. | MORE »

Comments Off

avatar

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

Comments Off

avatar

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

Comments Off

avatar

Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation … | MORE »

Comments Off

avatar

What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics. | MORE »

Comments Off