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BERLIN, GERMANY - MARCH 21:  Flags reading 'Equal Pay Day' are seen during the 'Equal Pay Day' demonstration on March 21, 2014 in Berlin, Germany. The annual event recognizes the wage gap between the sexes in the country, where women's salaries still lag behind that of men, particularly in the states that were once East Germany.  (Photo by Adam Berry/Getty Images)

Brands Carefully Support National Equal Pay Day

April 12th, 2016 by

Twitter was abuzz on National Equal Pay Day. Top tweeters seemed to be politicians, political organizations, media brands and unions. A few brands touted their gender-neutral compensation bona fides today on social. On the other hand, many brands seemed to approach the day cautiously, preferring to remain silent on social rather than wade in on what could be seen as a controversial topic.

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#NationalGrilledCheeseDay—a Flame-Proof Trending Topic

April 12th, 2016 by

Jumping on trending hashtags is something that brands should take very seriously. We’ve all seen brands haphazardly insert themselves into a trending topic only to go down in flames moments later. At times, social media is serious business and it pays to keep a close eye on the conversations happening online. But at other times, like today’s #NationalGrilledCheeseDay, jumping on trends is relatively safe and can add some fun to your branded communications.

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A Checklist to Use for All of Your Email PR Pitches

April 11th, 2016 by

Media relations experts often tell PR pros to “think like a reporter” when pitching story ideas or news. Perhaps a more useful and specific recommendation would be to take great care with each word, sentence and paragraph. This checklist of questions to ask before sending email pitches should help you do just that.

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Litigation PR: A Key Part of the PR Tool Box

April 11th, 2016 by

Litigation PR serves a few purposes: it’s a tactical way for lawyers to help win a case, defend a client against a case or try to influence a case in their client’s favor. It’s also led to a cottage industry in the PR business: the litigation PR specialist.

While litigation PR can also be connected to a crisis with some of the similar skills needed for PR in both instances, it’s a unique subset of PR.

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Tips for Crafting Positive Messages to Soften the Perception of Tax Inversions

April 11th, 2016 by

With April 18 looming, we certainly expected to be conversing about income tax this time of year. But who could have predicted the words “Panama Papers,” “Mossack Fonseca” and “tax inversions” would be rolling off our tongues during last weekend’s barbeque?

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4 Tips to Help Communicators Create Meaningful Consumer Engagement

April 11th, 2016 by

The path to effective engagement in any sector can be far from easy. In healthcare, while there are countless opportunities to connect with patients, making engagement meaningful and successful still can pose problems. Similar to the target audience for many brands, patients are a diverse group, representing every demographic cohort. There is no one way to reach them all.

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Six Tips to Help You Transform Bland Speeches Into Exciting Narratives

April 11th, 2016 by

As a PR pro, writing speeches can be one of the most challenging things to do. It becomes especially difficult when writing a speech for someone else, like your CEO, COO or another C-suite executive, whether you’re in-house or at the company’s agency of record.

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Consumer Engagement on Instagram With B2B Brands Up Nearly 100%

April 11th, 2016 by

Many communicators and marketers make their bones on consumer engagement. Mission accomplished, for Q1 on Instagram at least. Spurred by B2B brands’ 21% increase in Instagram posts, consumer engagement rose 97% vs the same period in ’15, according to Shareablee data provided exclusively to PR News.

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What Instagram’s 60-Second Video Format Means for Communicators and Brand Marketers

April 11th, 2016 by

Very much in the Facebook style of rollouts, some brands had been provided the additional 45 seconds months earlier, allowing them to preview their Super Bowl ads on the platform and compete for television’s ad dollars. Although video might seem an afterthought on photo-dominated Instagram, Shareablee data, provided exclusively to PR News, argues otherwise.

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3 Ways to Influence Consumer Behavior

April 8th, 2016 by

Whatever the reason behind a need for behavioral change, people don’t want to be engulfed in negativity. Unilever’s fans didn’t need to see more pictures of overstuffed landfills and environmental damage to change the way they thought about their empty shampoo containers. Instead, Unilever and Weber Shandwick were able to use inspiration, not desperation, to secure this campaign’s success.