Topics

Social Media Guidelines for Regulated Companies

May 27th, 2013 by

The use of social media just got a little more relevant—and risky—for publicly traded companies.

4 Ground Rules for Sharing Social Metrics With Your CEO

May 24th, 2013 by

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

When Using Quotes in Your Writing, Make Sure They Pop

May 22nd, 2013 by

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

Why ROI is Often a Useless Metric for PR Professionals

May 21st, 2013 by

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

PR Expert Discusses the Highs and Lows of Sole Proprietorship

May 21st, 2013 by

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.

Measurement Conference: Understanding the “What, Why, Who and How” of Measurement

May 20th, 2013 by

Here’s an overview of the May 15 Measurement Conference in Washington, D.C.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Deploying Online Market Research To Spark Better Media Relations

May 20th, 2013 by

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

May 20th, 2013 by

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals