Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve… Continued
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A Mad Bum Who Knows Crisis PR
April 25th, 2017 by Seth ArensteinIt’s not a question for the ages, but it’s a head-scratcher. Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?
3 Steps to Spur Your Customer Community ROI
April 25th, 2017 by Vanessa DiMauro, Leader NetworksWhat enables some customer communities to be financially productive while others remain a cost center? In the research study “The Business Impact of Online Communities,” we found that almost half (49%) of community leaders report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. So, we analyzed the data to identify the winning conditions of the top communities and identified three key steps toward a better ROI.
4 Exercises to Improve Your Networking Skills
April 24th, 2017 by Ian James WrightIt can be hard for someone who works in public relations or communications to admit that they’re not that great at schmoozing. It would seem that these things go hand in hand, but striking up a face-to-face conversation with a stranger is its own skill set, and we aren’t all naturals. If you’re attending a professional event, you should make the most of your time there, as with any other aspect of your working life. Being a wallflower won’t move the needle, so keep the following four things in mind and do the accompanying exercises to set yourself up for success.
American Airlines Takes Express Lane to Apology After Passenger Confrontation
April 24th, 2017 by Jerry AsciertoTwo weeks after United’s reputation, and stock price, took a hit after airline security forcibly removed Dr. David Dao from a flight, it was American’s turn to deal with a passenger crisis. On April 21, a young mother was reduced to tears during an argument with attendants. The incident—which included a fellow passenger nearly getting into a physical altercation with an attendant—was captured on video and quickly went viral. But unlike United’s response, American quickly apologized, suspended the attendant and didn’t blame the victim.
Tips and Tactics to Get the Most From Social Listening in a Crisis
April 24th, 2017 by Daniella PetingAs we know, communications has changed greatly with the rise of social media. It’s the same with crisis management, argues Daniela Peting of Motorola Solutions. Several maxims for crisis management from the pre-digital days may not work as well in the digital era. In fact, they could do more damage than good. Peting explains how listening via social media can benefit your crisis management experience.
How a So-Called Unglamorous Brand Builds Community on Instagram With Creative Content
April 24th, 2017 by Seth ArensteinHow can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.
Five Steps to the Perfect PR Measurement Dashboard
April 21st, 2017 by Seth ArensteinHow do you create the perfect dashboard? Does such a thing exist? And if so, will it change your life as a communicator? Probably not, Katie Paine of Paine Publishing and Johna Burke of BurrellesLuce say during PR News’ Measurement Conference in Washington, D.C. Dashboards can make your life easier and should, but they’re not the silver bullets of PR. The human element and the insights you can glean from dashboard are far more important, they say.
Fox Takes Business-First Stance in Messaging About O’Reilly’s Departure
April 20th, 2017 by Sophie MaerowitzTwenty-six words. That’s all it took for 21st Century Fox to announce star host Bill O’Reilly’s departure from Fox News on April 19: “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”
5 Steps to Take Before Spending on Facebook
April 20th, 2017 by Ian James WrightIf you have more money than you know what to do with, you’re luckier than most of us, and you might be unconcerned about throwing your wealth around willy-nilly. For the rest of us, we want to know that we’re getting a solid return on our investment when it comes to paid social before we commit any cash. The first step to this is knowing your brand’s audience and where you’re already engaging them. Answering these ten questions will ensure you’re targeting the right audience for your brand and using your budget effectively.