Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
What makes for good content marketing? You can start with creating content that’s engaging.
Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.