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Online Stakeholders Important

A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years. | MORE »

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How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

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PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

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Best Practices for Marketing a Nonprofit in a Challenging Economy

This excerpt from PR News’ Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits. | MORE »

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Social Media Can Boost Impact of Limited Budget Campaigns

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap. | MORE »

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Crisis Expert With Oil Industry Experience Weighs In on BP

PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP. | MORE »

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Scandalous Celebrities

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse. | MORE »

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Online Users Start to Focus on Reputation Management

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults. | MORE »

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Consumers Seek a Voice in Corporate Decision-making

According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business. | MORE »

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Oil Spill: Crisis Experts Reveal Key PR Gaffes

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint? | MORE »

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