56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.