Topics

A 6-Point Checklist for Effective PR Measurement

October 4th, 2013 by

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier.

Social Media: An Occupation on the Rise (Infographic)

October 3rd, 2013 by

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns.

3 Tactics for Bringing Humor into Branding

October 3rd, 2013 by

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

October 3rd, 2013 by

All corporate executives have one thing in common; at some point, they or their company will screw up.

On Melissa Joan Hart’s Bad Girl Media Blitz

October 2nd, 2013 by

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Some Government Communicators Will Be Silenced During Shutdown

October 1st, 2013 by

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

PR Insider: How Should Google Communicate an SEO ‘No-No’ for Press Release Distribution?

October 1st, 2013 by

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

September 30th, 2013 by

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

A Fresh Track to Measure PR Campaign Success

September 30th, 2013 by

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media