Video Pick: Myspace’s $20 Million Relaunch

June 14th, 2013 by

Here’s the first peek at Myspace’s $20 million ad campaign aimed at breathing life into the social media site. Could this be the year of Myspace redemption?

Facebook Adds #Hashtags: What Now?

June 13th, 2013 by

It’s been a long time coming. Facebook has officially added hashtags.

Content Marketing Litmus Test: If You Won’t Click it, Why Would Anyone Else?

June 13th, 2013 by

The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

June 13th, 2013 by

When you see an email address that includes “,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”

8 Rules for Effective Email Communication

June 13th, 2013 by

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

6 Instagram Tips for PR Pros

June 12th, 2013 by

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.

To Inject Storytelling in Business Communications, Read the Masters

June 11th, 2013 by

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

A PR Crisis Just Hit: What’s the First Thing You Do?

June 11th, 2013 by

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

June 11th, 2013 by

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“” is not an email address to a journalist—it’s a red flag.