Topics

9 Tips To Enhance Your Content Marketing

March 8th, 2013 by

As communicators, we are all doing content marketing now—here’s how to do it better.

What Facebook’s Newest News Feed Means for PR Pros

March 7th, 2013 by

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

Krisleigh Hoermann of the American Heart Association Talks Facebook

March 7th, 2013 by

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.

Picking an Alternative to the Term ‘Public Relations’

March 6th, 2013 by

Should PR companies stop using the term “PR” to describe their services?

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

9 Ways to Maximize Your Brand’s Efforts on Twitter

March 6th, 2013 by

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

Six Tips for How to Engage the ‘PANKs’

March 5th, 2013 by

“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Screen Shot 2013-03-22 at 2.59.03 PM

Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.