3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

September 23rd, 2013 by

An award-winning media relations expert gives three tips for getting journalists attention.

How To Brace for Social Media Attacks

September 23rd, 2013 by

From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.

Fresh Approaches to Media Training Offer C-Level Execs Better Results

September 23rd, 2013 by

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at, for example, called it “insensitive crack-pottery.”

In Pursuit of SEO, Don’t Forsake Quality Content

September 23rd, 2013 by

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.

A Crisis Of Confidence Chips Away at Global Companies; PR Agencies Growing Annual Revenue at a Healthy Clip

September 23rd, 2013 by

Just 32% of business executives believe their organizations possess the right strategy to achieve outlined goals, according to a recent survey released by Harvard Business Publishing.

Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

September 23rd, 2013 by

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.

Human Touch Is Most Vital Part of Tracking Social Media Metrics

September 23rd, 2013 by

The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.

How to Leverage Your Content on Pinterest Without Paying for It

September 20th, 2013 by

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.