Topics

Measuring Influence Requires More than Counting Social Media Followers

April 15th, 2013 by

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

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5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

Infographic: 2012 Paid Better for PR Pros than 2011

April 11th, 2013 by

With the general economy on the upswing PR pros have reason to be hopeful about the future.

Online Media Consumption Now Exceeds Offline Use

April 11th, 2013 by

For consumers of media worldwide, online usage now exceeds offline media consumption.

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5 Questions to Ask PR Job Candidates

April 11th, 2013 by

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

Cassidy: Appetite for PR-led Campaigns at an ‘All-Time High’

April 10th, 2013 by

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends