Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

October 29th, 2013 by

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.

Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

October 28th, 2013 by

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

How the Obama Team Can Fix Its ACA PR ‘Glitches’

October 28th, 2013 by

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?

Media Training for the Reluctant Boss

October 28th, 2013 by

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.

On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand

October 28th, 2013 by

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.

Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents

October 28th, 2013 by

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.

How To Boost Value of Content Marketing

October 28th, 2013 by

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.

Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign

October 28th, 2013 by

Who better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government

Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos

October 28th, 2013 by

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate

Want to Write Like a Journalist? Start Here

October 25th, 2013 by

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.