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Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit. | MORE »

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How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts. | MORE »

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Fostering Internal Trust: Deploying Your Intranet in a Crisis

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust. | MORE »

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Passion and Credible Information Fuel Personal PR/Branding Power

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer. | MORE »

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Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees. | MORE »

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Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News. | MORE »

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Crisis Litigation: You Can’t Just Tell Your Story in Court

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place. | MORE »

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Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured? | MORE »

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Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

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True Green: Follow the FTC’s Latest Guidelines

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims. | MORE »

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