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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

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Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

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How to Make a High-Tech Topic Go Mainstream

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Kardashians Backlash: Is Occupy E! Next?

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!. | MORE »

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Have You Analyzed Your Facebook Strategy Lately?

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t. | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA. | MORE »

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