The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings …
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6′s David B. Thomas provides five ways to organize a social crisis strategy.
Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.
President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.
For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.