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How To Maximizing Surveys to Create News And Strategically Generate Publicity

February 25th, 2013 by

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.

You’ve Been Hacked: What’s Your Company’s Comms Plan?

February 22nd, 2013 by

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

February 20th, 2013 by

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

4 Tips for Getting Your Bearings with Foursquare

February 20th, 2013 by

Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.

Yahoo’s Revamped Website Signals an External Change in Corporate Culture

February 20th, 2013 by

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.

St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

February 19th, 2013 by

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

February 19th, 2013 by

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.

Media Training as Leadership Development

February 18th, 2013 by

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The