Topics

2012 Digital PR Awards: Location-Based Digital Campaign

October 1st, 2012 by

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

2012 Digital PR Awards: Digital Communicator of the Year

October 1st, 2012 by

Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.

2012 Digital PR Awards: WOW! Campaign

October 1st, 2012 by

BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.

2012 Digital PR Awards: E-Mail Newsletter

October 1st, 2012 by

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Digital Marketing Campaign – $500K+

October 1st, 2012 by

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

There’s Nothing Like Soft Benefits To Keep and Attract Top Talent

October 1st, 2012 by

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

2012 Digital PR Awards: Location-Based Digital Campaign

October 1st, 2012 by

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

2012 Digital PR Awards: Crisis Management

October 1st, 2012 by

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.