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5 Tactics to Illuminate Staid Press Releases

August 27th, 2013 by

Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.

PR Report Card: The 2013 MTV Video Music Awards

August 26th, 2013 by

Sunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.

3 Tips You Should Already Know to Create Better Vines

August 26th, 2013 by

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.

You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?

August 26th, 2013 by

Facebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization

Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line

August 26th, 2013 by

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.

Arguing PR’s Case for Owning Social Media

August 26th, 2013 by

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.

Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR

August 26th, 2013 by

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.

How To Decode the ‘Creative Controller’

August 26th, 2013 by

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”

Traditional PR Efforts Can Provide Support For Investor Relations Goals

August 26th, 2013 by

Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.