Topics

The Stylebook to Help PR Pros Create Their Own Writing Style

June 24th, 2013 by

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.

4 Lessons Your Brand Can Learn From The Twinkies Revival

June 24th, 2013 by

Twinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.

Key Elements to an Excellent Content Marketing Strategy

June 24th, 2013 by

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?

Moving Past Principles to Unlock the Business Potential of PR Metrics

June 24th, 2013 by

Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.

Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

June 24th, 2013 by

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research.

Pro Bono Done Right: Questioning What Matters

June 24th, 2013 by

It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

Recent Spate of PR Deals Reflects An Industry In Search of Scale

June 24th, 2013 by

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still.

How to Avoid Talking to Yourself on Facebook

June 21st, 2013 by

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.

No Heat Loss: 5 Steps to Keep Momentum After the Big Game

June 21st, 2013 by

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.