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2011 Digital PR Awards – Blog: Organization

Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its … | MORE »

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2011 Digital PR Awards – Mobile App

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the … | MORE »

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2011 Digital PR Awards – Digital PR Team of the Year: Corporate

Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views, … | MORE »

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2011 Digital PR Awards – Twitter Communications

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the … | MORE »

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PR News Announces Winners of 2011 Digital PR Awards

Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success. | MORE »

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2011 Digital PR Awards – Microsite/Custom Site

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with … | MORE »

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Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

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Make Your Intranet Sing: Give Employees a Reason to Return

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Tweeters Demand Customer Service Answers

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers. | MORE »

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