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Tips for PR to Start Wearing Green Eyeshades

July 22nd, 2013 by

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.

Effective Storytelling in the Information Age: Infographic

July 19th, 2013 by

Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.

#Sharknado Eats Paid Media for Lunch

July 19th, 2013 by

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight.

UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

July 18th, 2013 by

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.

McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’

July 18th, 2013 by

In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.

3 PR Superheroes, Just In Time for Comic-Con 2013

July 18th, 2013 by

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.

Conversations Count: 5 Tips to Make Yourself Unforgettable

July 18th, 2013 by

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia

July 17th, 2013 by

It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.

What Keeps PR Pros Up at Night?

July 17th, 2013 by

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.