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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according … | MORE »

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Charting the Industry: Expert Insight Drives Agency Media Efforts

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media. | MORE »

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Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources. | MORE »

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To Best Leverage Facebook, Follow the ‘Rules of the Road’

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign. | MORE »

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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age. | MORE »

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Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

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Corporate Counsel: The Ethical Imperative in the Social Media Age

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging. | MORE »

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PR News Q&A: Solving the Social Media ROI Conundrum

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more. | MORE »

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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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