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How to Make a High-Tech Topic Go Mainstream

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Five Ways to Support—and Strengthen—Internal Advocates

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company. | MORE »

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Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

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Five Top Metrics You Should Be Tracking on Facebook

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook. | MORE »

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Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

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Decreased Consumer Budgets Hit Entertainment Hardest

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints. | MORE »

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