Topics

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Facebook Exchange Promises Real-Time, Targeted Reach 

June 14th, 2012 by

The new Facebook Exchange ad platform targets Facebook users based on their Web history.

Facebook Exchange Promises Real-Time, Targeted Reach 

June 14th, 2012 by

The new Facebook Exchange ad platform targets Facebook users based on their Web history.