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Sheen a PR Master?

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for … | MORE »

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Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder Value

â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350 … | MORE »

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Charting the Industry: Bridging the IR/PR Crisis Disconnect

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place. | MORE »

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A Plan for the Unprepared: First 3 Steps to Take in a Crisis

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis. | MORE »

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Hitting a Moving Target: Targeting Audiences on the Go With Mobile

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically. | MORE »

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One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page? | MORE »

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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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Execs Wary of Sustainability Efforts

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts. | MORE »

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Local News Going Mobile

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers. | MORE »

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