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Female Millennials: $$ Not the Big Prize

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction. | MORE »

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Plan Your Leadership Strategy for Your Next Crisis Today

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience. | MORE »

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While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks. | MORE »

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Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

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Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

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‘Dr. Google’ Is In: More Women Seek Health Help Online

One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy. | MORE »

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Johnson & Johnson Leads List of Top CSR Companies

In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials. | MORE »

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Creating High-Value Press Releases for Your Target Audience

Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their … | MORE »

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When PR and Investor Relations Collide: Not a Doomsday Scenario

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees. | MORE »

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Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

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