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If you followed this year’s sold-out Social Shake-Up Show online, you know the FOMO-inspiring tweets and posts were flying fast and furious. Here are a curated set of six tweets from the event—from attendee Kelly Stone, social media manager from CompTIA—showcasing some of her key takeaways, including the need to produce influencer guidelines, the value of vulnerability and why you should always put your followers first.

Sometimes you hear about a change being made in the name of optics and think “wow, how has that escaped an update for so long?” Such is the case with a section of the “Pirates of the Caribbean” ride at Disneyland Resort known as the “Wench Auction,” which features animatronic women characters tied together to be auctioned off for marriage to lusty buccaneers.

Gone are the days when merely producing a Facebook Live broadcast was enough to give your brand an automatic algorithm boost. The promotion leading up to and following a Facebook Live broadcast is as crucial as the quality of the stream itself for winning and retaining viewers, according to Tracey Edouard, social media producer at Mashable and host of Mashable’s #BizChats Facebook Live series.

Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.

President Trump’s June 29 tweets about “Morning Joe” hosts Mika Brzezinski and Joe Scarborough have generated plenty of outrage in the professional media, on social channels and in home kitchens across the land. In his… Continued

President Trump’s June 29 tweets about “Morning Joe” hosts Mika Brzezinski and Joe Scarborough have generated plenty of outrage in the professional media, on social channels and in home kitchens across the land. In his tweets, the president, fed up with the MSNBC morning news show’s critical coverage of his administration, went easy on Scarborough… Continued

The post Trump’s ‘Morning Joe’ Tweets: Apotheosis of a Communications Strategy appeared first on PR News Blog.

President Trump’s June 29 tweets about “Morning Joe” hosts Mika Brzezinski and Joe Scarborough have generated plenty of outrage in the professional media, on social channels and in home kitchens across the land. In his tweets, the president, fed up with the MSNBC morning news show’s critical coverage of his administration, went easy on Scarborough… Continued

The post Trump’s ‘Morning Joe’ Tweets: Apotheosis of a Communications Strategy appeared first on PR News Blog.

Paid social just got a little easier on our favorite ephemeral social network. Snapchat announced that users can now design Custom Geofilters within the app via an easy-to-use interface. Just open the Settings menu, tap On-Demand Geofilters and you’ll be able to select from a list of occasions, such as Graduation, Wedding and Birthdays. Then you can choose from a number of templates and edit them with the same text, Bitmoji and sticker tools that you use on snaps.

Imagine that one day you wake up to find that your brand’s web domain has been seized by the FBI and there is a warning blazoned across the page alleging the brand and its customers have committed federal crimes—and that prison time and fines may be involved. Reputation trouble doesn’t get much worse than that. But this was exactly the situation PokerStars found itself in.

Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. While the new tool has raised some privacy concerns, it also has some implications for brand communicators— it could become a great tool for event-based promotion and local businesses, says Andrea Limas, social media strategist for the University of San Francisco, and Kristy Gillentine, vice president of public engagement at Drive West Communications.