How to Write Twitter Ads the FTC Will Love

July 2nd, 2013 by

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.

More Companies Planting Flags on LinkedIn: Infographic

July 2nd, 2013 by

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR.

Tips for Stellar Email Pitches and Media Relations Success

July 2nd, 2013 by

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

4 Visual Storytelling Tips for the Text-less Age

July 1st, 2013 by

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.

Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

July 1st, 2013 by

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.

Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

July 1st, 2013 by

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.

Communicators Must Adapt Old Conduct Rules For Social Media Age

July 1st, 2013 by

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.

Dialing Up More Serialized Content: There is No Stop and Start, Just Go

July 1st, 2013 by

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

How Changes In Buyer Dynamics Impact PR Pros

July 1st, 2013 by

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.

A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

June 28th, 2013 by

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service?