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Social Media Mobile Use Rises

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go. | MORE »

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Finance Firms’ Reps Dive

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap. | MORE »

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Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions. | MORE »

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The Outsider: Leveraging Foreign Media in China

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation. | MORE »

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Face-To-Face Still Out Front In Communications Efforts

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration. | MORE »

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Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities. | MORE »

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Hispanic Market Missed

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online. | MORE »

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business. | MORE »

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Technorati’s Top 10 Blogs

Technology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites. | MORE »

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Have a Cause Initiative You Can Rally Around

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips. | MORE »

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