Topics

Great Content and Consistency Are Critical to Melding Social Channels

April 29th, 2013 by

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

How To Be Culturally Ready for Social

April 29th, 2013 by

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

Video: How To Create In-House Social Media Celebrities

April 26th, 2013 by

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.

Video: How Pinterest Became Akin to Fantasy Football for Women

April 26th, 2013 by

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Video: Creating Your Social Media Toolbox

April 25th, 2013 by

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.

Video: How to Create an Authentic Presence on Twitter

April 25th, 2013 by

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.

Damaged George W. Bush Brand Makes a Comeback

April 25th, 2013 by

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Brands With Videos Have Easier Time Reeling in Viewers

April 24th, 2013 by

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

3 Questions for Measurement Hall of Fame Inductee Katie Paine

April 24th, 2013 by

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.