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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

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Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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Quick Study: Businesses Strengthening Sustainability Commitment; Economy Excites CMOs—Social Media Budgets to Rise

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69% … | MORE »

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How to Get in Consumer Reports’ Good Graces

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process. | MORE »

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Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency. | MORE »

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PR Myth of the Month: Tracking Competition and PR Objectives

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths. | MORE »

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Know the Drill: Tips on Crisis Planning

Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills. | MORE »

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Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady. | MORE »

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Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations. | MORE »

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