A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.
Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.
It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.
In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.
Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.
With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities.
According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.
Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.
Technology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites.
For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.