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Virtual Crisis Competition Fosters Students’ Planning Under Pressure

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis? | MORE »

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PR News Q&A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple. | MORE »

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Cisco Named Most Environmentally Responsible IT Company

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts. | MORE »

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Local TV News Grabs Viewers

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study. | MORE »

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PR Job Outlook Positive in Q1 of 2011

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011. | MORE »

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Image Patrol: WikiLeaks Squares Off With the U.S. Government

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government. | MORE »

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Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush. | MORE »

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Letter-Writing Success Not Just About Pen and Paper

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL … | MORE »

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Social Media On the Rise at Small Businesses

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. | MORE »

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In a Crisis? Opinion Research Can Answer Key Questions

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits. | MORE »

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