Topics

Charting the Industry: Breakout Brands Display a Personal Touch

December 3rd, 2012 by

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

Just Like Petraeus, PR Pros Must Deliver the Right E-Mails at the Right Time

December 3rd, 2012 by

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

December 3rd, 2012 by

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.

Mashable Goes All-In On Social With Site Redesign

December 3rd, 2012 by

CEO Peter Cashmore talks new ad, content forms at Media Summit.

If the Pope Can Tweet, Why Can’t Your CEO?

December 3rd, 2012 by

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.

11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

December 3rd, 2012 by

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.

PR Opportunity: Young Adults Keen to Advance Social Causes

December 3rd, 2012 by

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.

PR News Announces Winners of 2012 PR People Awards

November 30th, 2012 by

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.

30 Top Places to Work Honored at PR News Luncheon in DC

November 30th, 2012 by

It’s not easy facing the 24/7 pressures of a PR job. That’s why PR News feted the organizations that foster an excellent working environment and a solid work/life balance at the PR News People Awards in Washington, D.C.

PR News Honors Rising Stars in PR

November 30th, 2012 by

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.