PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.