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Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

July 31st, 2013 by

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.

3 Clutter-Busting Tips for Your Press Releases and Email Pitches

July 31st, 2013 by

Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.

Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy

July 30th, 2013 by

A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

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Building a Global CSR Initiative, One Cinder Block at a Time

July 30th, 2013 by

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.

FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now

July 29th, 2013 by

By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.

PR’s Role in Shaping Brand Perception Is Illustrated in Revival of Twinkies

July 29th, 2013 by

When Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.

Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

July 29th, 2013 by

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”

How To Tell A Good Story and Inspire Your Audiences

July 29th, 2013 by

Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?

Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65

July 29th, 2013 by

Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction.