When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.
Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.
Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.
Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.
Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.
Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.
To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.