APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.
Case Study: Hot Spots App Tells SXSW Scenesters Where the Action Is and Proves PR Can Drive Mobile Development
For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.
Richard Ouyang, associate director of digital strategies at Peppercom Digital, offers 10 concepts PR pros need to understand to become well-versed in mobile application development.
Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.
At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.
Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.
With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.
Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.
In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.