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Launching an Ad Campaign: Collaboration, ROI Metrics Are Key

Ogilvy PR’s Suzanne O’Leary Lopez, who recently helped CDW launch a national ad campaign, offers some tips on how PR and advertising can be best integrated. | MORE »

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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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PR News Shout-Out: Natalie Harper and Donovan Creative

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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CEOs Hitting the Trail for Top-Tier Events

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular. | MORE »

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Small Businesses Have Big Plans for Marketing in 2011

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works. | MORE »

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Case Study: In Promoting Its NYC Service, Southwest Airlines Proves Experiential PR Can Fly With Cool Park Porch

Eschewing a traditional media blitz for its new presence at New York’s LaGuardia Airport, Southwest goes upscale and face-to-face with a porch in a popular NYC park. | MORE »

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Quick Study: Small Businesses Up Online Spend; CEOs Flock to Davos; Digital Outsourcing on the Rise; Midterm Voters Go Social

â–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to … | MORE »

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Charting the Industry: Banks Need Customer-Focused Messaging

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers. | MORE »

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Are We Defined by Our Digital Friends?

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner. | MORE »

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