PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.