Topics

2012 Platinum PR Awards: Online Communications

September 15th, 2012 by

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.