Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise
â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just …
When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?
While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.
Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.
No company likes product recalls, but they do offer a way to communicate with customers on a more human level.