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2011 Platinum PR Awards: Crisis Management

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped, … | MORE »

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2011 Platinum PR Awards: Pro Bono

Winner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children … | MORE »

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2011 Platinum PR Awards: Community Relations

Winner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first … | MORE »

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A Pre-Trial Game Plan for Roger Clemens

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.

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Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

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How to Create Visually Striking Infographics

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

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Bad Online Reviews Change Minds of 4 of 5 Consumers

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

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Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

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Media Watch: Financial Coverage of Top Companies Takes August Dive

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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