Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.
A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.
PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.
Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.
The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.
Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi
Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.