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Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand

December 12th, 2012 by

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

How to Avoid the Worst Mistakes in Writing a Press Release

December 11th, 2012 by

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

More than a Third of B2Bs Shun Social Media

December 11th, 2012 by

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

CEO Missteps: 6 Steps to Maintaining Stakeholder Trust

December 11th, 2012 by

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

December 10th, 2012 by

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

Rise of Data and Online Analytics Offers PR Executives a New Pitch

December 10th, 2012 by

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

How to Pitch During a Crisis: Lessons From Sandy

December 10th, 2012 by

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

December 10th, 2012 by

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

When Animals Help Tell a PR Story

December 7th, 2012 by

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.