In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.