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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation … | MORE »

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7 Tips to Consider for Your New Google+ Brand Page

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Marriott Books Room for Customer Reviews on its Own Site

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Nearly Half of Employers Unhappy With Worker Performance

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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Sustainability Stagnant in Packaging

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions. | MORE »

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