This season, your Trending tab is probably awash in bizarre holidays like National Watermelon Day (Aug. 3), National Lazy Day (Aug. 10) and National I LOVE My Feet Day! (Aug. 17).
While brands must submit to the National Day Calendar to vie for their own special interest holidays—and fork over $4,500 if selected—there are still ways to use existing National Days to flaunt your brand's fun side. (Still, brands should avoid stretching a trend too far from their wheelhouse—as with all timely posts, authenticity is paramount.)
On #NationalWatermelonDay, we took a look at 3 brands who saw high engagement around the trending topic and pinpointed how each contender entered the conversation without raising too many eyebrows.
B2C: Royal Caribbean UK's beachfront fashion. The travel brand used a simple camera trick in a vacation locale to get viewers craving a getaway.
— Royal Caribbean UK (@MyRoyalUK) August 3, 2017
Nonprofit: Boston Museum of Fine Arts' still life reminder. The Boston institution educated followers on the summer fruit's appearance throughout 19th century folk art.
— Museum of Fine Arts (@mfaboston) August 3, 2017
Get creative with your social strategy with trainers from Royal Caribbean, SAP, Guinness World Records, United Way Oct. 17-19 in Miami at The Digital Communications & Marketing Show presented by PR News.
B2B: Compound Interest's chemistry lesson. Researchers, institutions and publications alike commission educational chemistry graphics like this one through the Compound Interest site (the solo side-hustle of a U.K. science teacher).
— Compound Interest (@compoundchem) August 3, 2017
You can populate your editorial calendar with relevant upcoming National Days by checking out the official list.
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