Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Here are a few crucial writing tips that PR professionals need to incorporate now.
Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer BrandsMay 13th, 2013 by PR News
Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House CharitiesMay 13th, 2013 by PR News
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.