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PR’s ROI: Still Elusive to Many, But New Methods, Metrics on the Way

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise. | MORE »

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Social Media Worth the Effort for Small Biz 

For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure. | MORE »

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Hitting a Moving Target: Targeting Audiences on the Go With Mobile

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically. | MORE »

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A Plan for the Unprepared: First 3 Steps to Take in a Crisis

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis. | MORE »

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One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page? | MORE »

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Local News Going Mobile

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers. | MORE »

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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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Execs Wary of Sustainability Efforts

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts. | MORE »

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8 Questions to Ask Before Working With an NGO

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs. | MORE »

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Tip Sheet: Leverage Convergence for Public Affairs Success

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful. | MORE »

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