Topics

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Use Big Data To Build Your Brand

August 5th, 2013 by

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued

Media Changes Force Agencies To Rethink Their Client Relationships

August 5th, 2013 by

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the

Best Practices For How to Align PR Activities With Sales and Marketing

August 5th, 2013 by

Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly

Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help More

August 5th, 2013 by

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business

Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

August 5th, 2013 by

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”

Showing Up Is Now More Crucial Than Ever

August 5th, 2013 by

It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.

A 5-Step PR Measurement Methodology Checklist

August 2nd, 2013 by

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.

Women Weigh in On Biggest Work Obstacles

August 2nd, 2013 by

Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.

Weber Shandwick

5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated

August 1st, 2013 by

Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.