Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.
Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly
Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help MoreAugust 5th, 2013 by PR News
Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business
Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying ProcessAugust 5th, 2013 by PR News
▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”
It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.
Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.