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How To Demystify The Power of Big Data

October 21st, 2013 by

Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress.

PR News Announces Digital PR Awards Finalists

October 21st, 2013 by

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).

Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program

October 21st, 2013 by

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.

Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy

October 21st, 2013 by

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

7 Ways to Build a Following on Instagram

October 18th, 2013 by

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

October 17th, 2013 by

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

PR Developing New Disciplines for The Not-Too-Distant Future

October 17th, 2013 by

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.

5 Ways That PR Execs Can Drive Engagement on Facebook

October 16th, 2013 by

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.

6 Pointers for Taking PR’s Role in Social to the Next Level

October 16th, 2013 by

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.