Topics


avatar

The Demise of the Press Release Is Greatly Exaggerated

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story. | MORE »

Comments Off

avatar

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers. | MORE »

Comments Off

avatar

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy. | MORE »

Comments Off

avatar

Majority of Gen Y-ers Consider Cutting the Pay TV Cord

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services. | MORE »

Comments Off

avatar

Back to the Drawing Board for Internal Communicators

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale. | MORE »

Comments Off

avatar

Weiner Gets Through Press Conference; What Should His Next Steps Be?

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical. | MORE »

Comments Off

avatar

How to Increase Your Chances of Winning Best-of-Show Awards

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows. | MORE »

Comments Off

avatar

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection. | MORE »

Comments Off

avatar

Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release. | MORE »

6 Comments

avatar

Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long … | MORE »

Comments Off