For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.
To make life a little easier, here are some things not to do when pitching journalists.
Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.
Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued