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Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

July 5th, 2013 by

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.

4 Ways to Keep Your Brand in the News When There Is No News

July 5th, 2013 by

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

What Twitter’s New Tailored Ads Mean for Brands

July 5th, 2013 by

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product.

13 Brands That Know How to Celebrate the Fourth of July

July 3rd, 2013 by

It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style.

3 Easy Ways to Use SEO to Drive Website Visits

July 3rd, 2013 by

If your ultimate goal with your press releases is to drive visitors to your website, you simply can’t afford not to apply basic search engine optimization tactics.

4 Methods to Help Your Brand Recover in a Recovering Economy

July 3rd, 2013 by

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.

How to Write Twitter Ads the FTC Will Love

July 2nd, 2013 by

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.

More Companies Planting Flags on LinkedIn: Infographic

July 2nd, 2013 by

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR.

Tips for Stellar Email Pitches and Media Relations Success

July 2nd, 2013 by

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

4 Visual Storytelling Tips for the Text-less Age

July 1st, 2013 by

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.