The NFL and the NFL Players Association had a challenging task in representing the diverse opinions of their stakeholders. Ultimately they both defended players’ right to express their views without fear of reprisal. Even players, owners and coaches who supported Trump repudiated his “divisive” comments over the weekend.
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NFL and Its Players Find Brand Message Unity in Response to Trump Remarks
September 25th, 2017 by Ian James WrightA 12-Step Checklist to Optimize Your Content for a Google Search
September 25th, 2017 by Samantha WoodIf you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.
Transparency Questions for Facebook After a Brutal Month
September 22nd, 2017 by Jerry AsciertoReports that Facebook’s self-service ad-buying tool may have been used by Russian agents during the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations have also raised questions about transparency, integrity and crisis management. When should a company withhold information it knows will damage its brand, and for how long?
How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events
September 22nd, 2017 by Samantha WoodHow can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.
Avoid ‘Brothel Metrics’ and Provide Insights Instead: So Sayeth PR News’ Measurement Hall of Famers
September 21st, 2017 by Steve GoldsteinFour of the people who’ve helped engineer the momentum toward research- and insights-based PR joined PR News on Thursday, Sept. 21, for a Twitter chat as part of AMEC’s annual Measurement Month. This was the fourth consecutive year PR News and AMEC have organized a Twitter chat featuring members of PR News’ Measurement Hall of Fame.
Three Tips for Landing PR Work in the Russian Market
September 20th, 2017 by Dmitry Korobkov, ADVPR is the same everywhere, right? Well, not quite. For example, Russian attitudes toward brands and corporate social responsibility are very different from what we’re used to here in the U.S. On the other hand, these conditions can create opportunities for communicators and marketers. Here are three things to know about the Russian PR market before you start seeking business there.
How Relief Efforts in Mexico City Are Being Communicated in Quake’s Aftermath
September 20th, 2017 by Sophie MaerowitzMexico City is reeling from the devastation caused by a magnitude 7.1 earthquake on Sept. 19, and much of the area has suffered electricity blackouts and downed cell service, roiling recovery efforts. But media outlets and government officials with access to power and cell service have taken to Twitter and Google to share evacuation instructions and request supplies.
Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets
September 20th, 2017 by Seth ArensteinPresident Trump’s use of the moniker “Rocket Man” to refer to the leader of North Korea, Kim Jong Un, was purely Trumpian communications. Like or hate the president’s politics (and yesterday’s speech), he has a way of using language that cuts through the clutter and gets people talking about subjects he’s passionate about. That’s similar to what communicators strive to do every day.
Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets
September 20th, 2017 by Seth Arenstein“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued
Toys ‘R’ Us Employee Messaging After Bankruptcy Filing Focuses on Holiday Smiles
September 19th, 2017 by Jerry AsciertoToys ‘R’ Us announced late Monday that it has filed for bankruptcy, as the retail chain struggles under the weight of nearly $5 billion in debt. While its finances present an existential threat, an equally sizable challenge comes from within: how to keep its nearly 64,000 employees informed while also calming fears.