In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
Google shared statistics with the New York Times to prove that its social network is alive and well.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.