Topics


avatar

2011 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Social Media Campaign

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Anniversary Campaign

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Satellite Media Tour

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Influencer Communications

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010 … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Research & Measurement

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Green PR

Hormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices. | MORE »

Comments Off

avatar

2011 Platinum PR Awards: PSA

Winner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public … | MORE »

Comments Off

avatar

2011 Platinum PR Awards: Crisis Management

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped, … | MORE »

Comments Off