Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal CommunicationsJanuary 21st, 2013 by Bill Miltenberg
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.