LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.
The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.
National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment.
For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.
With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.