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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you. | MORE »

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Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory. | MORE »

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CSR Reporting: Data Is Only a Third of the Communications Equation

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation. | MORE »

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Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

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9 Tips for Planning an Out-of-Orbit Satellite Media Tour

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour. | MORE »

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8 Green Terms That Matter Most to Your Boss

A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience. | MORE »

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Pitching Products in a Down Economy: 3 Best Practices

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy. | MORE »

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Agency Watch: Profitability Returns to ’08 Level

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey. | MORE »

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Execs Admit to Social Media’s Power, But Are Behind the Curve

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place. | MORE »

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