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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response. | MORE »

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Path Is on the Right Track to Win Back Users’ Trust

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust. | MORE »

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Have You Updated Your LinkedIn Profile Lately?

LinkedIn keeps growing and piling up successive quarters of revenue growth. | MORE »

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Is the Next Target for Web Activists Your Favorite Device Maker?

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations. | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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