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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it. | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry. | MORE »

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Despite Shaky Business Model, Hyperlocal News Opps Abound

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors. | MORE »

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Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral. | MORE »

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Social Media Gives Food and Bev Execs a Bad ROI Taste

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns. | MORE »

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Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral. | MORE »

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Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

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Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas. | MORE »

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You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design. | MORE »

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Tip Sheet: Five Steps to Retaining Top Comms Talent

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold. | MORE »

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