Topics

Moving Up By Staying on Top of the Bottom Line

April 5th, 2013 by

For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.

Infographic: The 8 Different Hats of a Community Manager

April 5th, 2013 by

Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.

PR News Video of the Week: 4/5

April 5th, 2013 by

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Ways to Turn Off Journalists When Pitching Your Story

April 4th, 2013 by

To make life a little easier, here are some things not to do when pitching journalists.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

Biz Leaders’ Long-Term Focus Plays Well with Public

April 3rd, 2013 by

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued