3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Social Platforms Telling Trove of Travelers Where to Go

December 5th, 2012 by

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Communicators Invest Heavily in Content Marketing

December 4th, 2012 by

86% of B2C organizations market with content—regardless of company size or industry.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

December 3rd, 2012 by

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.

Mashable Goes All-In On Social With Site Redesign

December 3rd, 2012 by

CEO Peter Cashmore talks new ad, content forms at Media Summit.