A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.
Ad agency tenure had been declining steadily as clients continue to consolidate
In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.
The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.
In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.
CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning EnvironmentsOctober 29th, 2012 by PR News
The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.