Topics

PR Being Reshaped by Digital and Generational Divides

November 5th, 2012 by

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

Women’s Health Burned by Prescheduled Facebook Post

November 5th, 2012 by

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

Moms More Influential In Person Than on Facebook

November 2nd, 2012 by

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.

Businesses Question Advertising Return—Opening for PR?

November 1st, 2012 by

Ad agency tenure had been declining steadily as clients continue to consolidate

JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar

November 1st, 2012 by

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

U.S. Remains the Top Nation Brand, Others Take Reputation Hits

October 29th, 2012 by

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.

Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

October 29th, 2012 by

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

How to Create Crisp Calls to Action in Content

October 29th, 2012 by

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions

October 29th, 2012 by

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

October 29th, 2012 by

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.