I don’t drink chocolate milk too often anymore, but those rare times that I do I reach for the Fox’s U-bet. Although the maker of U-bet, Brooklyn-based H. Fox & Co., was acquired in 2016… Continued
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Double Trouble: Twitter Shakes Up Its Brand Identity
September 27th, 2017 by Steve GoldsteinUnlike Amazon, which began as an online bookstore and moved beyond that singular identity to become an online store for anything you could possibly want to buy—as well as a search engine and entertainment content producer—Twitter has stuck to its initial identity. Being just one thing is dangerous in a marketplace that keeps getting reshaped by advances in technology and changes in consumer habits.
How to Know if You’re PR Crisis Material
September 26th, 2017 by Arthur SolomonWorking on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.
6 Ways Communicators Can Use Google Analytics’ Intelligence Feature
September 26th, 2017 by Jerry AsciertoCommunications pros recently logging into Google Analytics (GA) may have noticed a new feature in the upper right-hand corner of the interface, simply called Intelligence. The feature allows users to ask a question in plain English to get analytics answers to a variety of queries. That’s no small feat given the amount of metrics and dimensions available in GA, a prolific sea of data which can sometimes intimidate communications pros as they set out to build reports.
Brands Urged to Focus on Insights When Building Measurement Culture
September 26th, 2017 by Barry LeggetterWith Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.
Ask Your Boss Anything: How Bloomberg Connects Its Global Staff
September 26th, 2017 by Shaun RandolHow do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.
NFL and Its Players Find Brand Message Unity in Response to Trump Remarks
September 25th, 2017 by Ian James WrightThe NFL and the NFL Players Association had a challenging task in representing the diverse opinions of their stakeholders. Ultimately they both defended players’ right to express their views without fear of reprisal. Even players, owners and coaches who supported Trump repudiated his “divisive” comments over the weekend.
A 12-Step Checklist to Optimize Your Content for a Google Search
September 25th, 2017 by Samantha WoodIf you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.
Transparency Questions for Facebook After a Brutal Month
September 22nd, 2017 by Jerry AsciertoReports that Facebook’s self-service ad-buying tool may have been used by Russian agents during the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations have also raised questions about transparency, integrity and crisis management. When should a company withhold information it knows will damage its brand, and for how long?
How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events
September 22nd, 2017 by Samantha WoodHow can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.