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5 Google AdWords Tips for Building a Successful Campaign

October 27th, 2016 by

When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.

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Twitter Update Sends ‘Canoe’ Up the Creek

October 27th, 2016 by

Have you ever found yourself stuck in a “Twitter canoe”? The term refers to the frustrating dead-end effect of replying to users on Twitter, wherein the users’ handles take up most of the allotted 140 characters. More often then not, this ends up curbing a conversation that might have continued given more space, which can be frustrating for PR pros who use Twitter for relationship-building. The good news: Twitter is testing a character-freeing update that could put an end to the annoyance.

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Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation

October 26th, 2016 by

The company has been criticized by the public and commentators about its lackluster response to the issue, with some media complaining that statements have been vague, lacking detail of what exactly went wrong. Watching events snowball from the sideline, brands can learn some valuable lessons about protecting brand and reputation in a time of crisis. Here are six things Samsung’s PR crisis reminded us.

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Facebook is Testing New Filters for Live Streams

October 26th, 2016 by

Continuing it’s push to become a video-first platform, Facebook execs showcased new filters for Facebook Live at Wall Street Journal’s WSJDLive conference. The new filters use a form of machine-learning technology to transform live streams into the style of famous artists like Van Gogh.

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Brands as Sources of Video Entertainment—the Final PR Frontier?

October 25th, 2016 by

At the 2016 PRSA International Conference, Keith Green, vice president of marketing and commercial sales at Guinness World Records, and Doug Simon, president and CEO, D S Simon Media, spoke on the nature and evolution of brands as sources of video entertainment. PR News sat down with them after their session to learn how communicators can benefit from taking an entertainment-style approach with their channels and pitches.

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Thought Leadership Takeaways From Coldwell and CNET’s Smart Home Media Partnership

October 24th, 2016 by

Thought leadership: It may be on your C-suite’s wish list, but like many PR goals, the buzz phrase needs to be broken down into executable tactics in order to be both meaningful and achievable. At the PRSA International Conference in Indianapolis, David Siroty of Coldwell Banker Real Estate and Lindsey Turrentine of CNET broke down their own tactics as they spoke about the fruitful strategic partnership their brands have worked toward in the last decade.

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6 Video Tools for Nonprofit (and Other Budget-Conscious) Organizations

October 24th, 2016 by

Like you, perhaps, Stephanie Elsea of the American Heart Association doesn’t have an unlimited budget for videos. What she does have is firsthand experience in keeping AHA’s video strategy under budget and an arsenal of time-tested, go-to tools. Here are six of Elsea’s tried-and-true resources, as well as recommendations for when and where to use them.

Forget Anything You Learned About Crisis Communications

October 24th, 2016 by

An infographic illustrating how quickly crises can move, spread around the globe and ruin a brand’s reputation.

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Informatica and Pulte Homes Lead B2B on Facebook in Q3 Without Video

October 24th, 2016 by

We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

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Tips From PR Pros to Help You Measure Your Organization’s YouTube Efforts

October 24th, 2016 by

In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?