3 Customer Community Management Tips

December 21st, 2016 by

Customer communities can be a powerful ally to any brand, offering a multiplier effect for your message that resounds throughout the web. But how can a brand harness the power of unpaid spokespeople to amplify its message and reach as much of its target audience as possible? The key is to convey a sense of shared purpose, be authentic and speak their language.


Facebook Brings Group Video Chat to Messenger

December 20th, 2016 by

Skype, Houseparty, your days may be numbered: Facebook has now entered the arena. Its recent announcement enthuses that “Chatting face-to-face live as a group is perfect for those spontaneous moments when text just isn’t enough… or when you have a major case of FOMO.”

star, mobile

Why C-SPAN and Kim Kardashian Are on a Level Playing Field on Snapchat

December 19th, 2016 by

Celebrities: They’re just like us. At least when it comes to Snapchat perks, that is. Unlike other social platforms that serve as advertising opportunities for celebrity influencers, Snapchat has kept the influencer marketing door firmly shut. A ban on all paid influencer posts on the platform has helped boost Snap Inc.’s reputation as a bastion of raw, authentic content. This vacuum of celebrity endorsements on Snapchat creates a perfect opportunity for brand communicators seeking to experiment with posting more spontaneous, raw content.

holiday conversation

Make a List, Check It Twice: How Brands Have Prepared for Social Conversations This Holiday

December 19th, 2016 by

As the digital divide narrows and more people turn to the internet to research, make and discuss holiday purchases, it only makes sense that social media is playing a larger role in the season. Sprout Social surveyed more than 1,000 consumers on their social media habits and expectations for brands this time of year. The key takeaway: Social matters at every step—from along the path to purchase to afterwards enjoyment.


Report Card: 16 Brand Crisis Management Responses From 2016

December 19th, 2016 by

There were so many candidates for Image Patrol this month, and with the year ending we decided to forego the usual comparison of two brands and instead create the ultimate image disaster list for 2016. This PR News Pro premium content is offered to you free in the spirit of the season.


B2C Brands Boost Engagement on Instagram 13% in Q3, Photos Fall 4%

December 19th, 2016 by

This week’s Data Dive, which looks at consumer engagement with U.S. B2C brands during Q3 (July 1-Sept. 30) on Instagram, is more proof that brands shifted their effort to the photo-based platform, as opposed to Facebook, where engagement was relatively tame during the quarter. The data, provided by Shareablee exclusively to PRNews Pro, also shows the power of video, even on Instagram, which was designed originally as a platform for mobile photos.


7 PR Trends for 2017, From Mobile-Ready Content to Virtual Reality

December 19th, 2016 by

PR pros need to think ahead and anticipate the future—so figuring out the top trends in the industry for the coming year always will be important. Will there be something totally new coming to light in 2017? Perhaps. Here are seven trends for PR pros and communicators to consider.

holiday conversation

10 Holiday Gifts for PR Pros That Won’t Break the Bank

December 19th, 2016 by

[Editor’s Note: Due to popular demand, Rebecca Haynes is back with us to provide gift ideas for the discriminating PR pro. And in accord with the findings of the PR News Pro Salary Survey, Rebecca has listed few gifts that cost more than $40.]



December 19th, 2016 by

Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.


5 Key PR Trends to Watch in 2017

December 16th, 2016 by

With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017. The public relations industry saw its importance elevated in 2016 due to a number of high-profile corporate missteps. There are a variety of lessons 2016 taught us but one thing is inarguable: The PR industry is primed for significant growth. Here are five PR trends that will help shape our work as PR pros in 2017.