Topics

shutterstock_527996047

5 Steps to Build Your Digital Content Tribe Like Hilton

May 31st, 2017 by

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.

shutterstock_349900709

6 PR Lessons From the British Airways Shutdown

May 31st, 2017 by

While it’s still difficult to distinguish all the facts in the airline industry’s latest crisis, there’s enough material available so that we can extract several lessons. Speaking of lessons, those who make a living teaching PR have to be thankful for the wealth of material the airlines have provided them in just the past six months. Since the only freebies airlines provide regularly are small bags of peanuts and soft drinks, PR teachers might consider making a charitable donation to the carriers.

shutterstock_296821787

British Celebs Are top Influencers for Food and Travel in April

May 29th, 2017 by

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.

miami1

Social Shakeaways: Brands’ Use of Social Media for Storytelling, Commerce Continues to Evolve

May 29th, 2017 by

After an industry show, the question we receive often is a variation on “What did you hear?” With some 90 speakers over two and a half days, one person’s experience during last week’s sold-out Social Shake-Up show in Atlanta likely was a bit different from anyone else’s. One theme was that many, though not all, brands and organizations understand social media is far from a fad, but instead can be a valuable communications tool, a listening aid and a useful platform for e-commerce and customer care.

Network:Community

How Communicators Can Help Sales Be More Successful via Social Selling

May 29th, 2017 by

A step-by-step approach for communicators to use when setting up a program to train sales personnel to use social media for selling. Since social selling sits at the intersection of marketing communications and sales, putting such a program in place is a great opportunity for communicators to drive social selling adoption and help close the gap between sales and marketing. Another benefit for communicators is that social selling lets them directly measure their influence on business results, sales and bottom-line revenue.

about_body_img_2

The Week in PR

May 29th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we features stories about British Airways weekend crisis, a fond farewell to Ketchum’s David Rockland, notes about expansion and a slew of personnel moves, including a White House ouster and Staples naming Michelle Bottomley as its CMO.

shutterstock_197903273 (1)

How Live Video Can Transform a Brand Into a Culture of Relatable People

May 29th, 2017 by

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant

ssu

Keeping It Real for the 2018 Social Shake-Up

May 26th, 2017 by

If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks to describe this zeitgeist, this evolution of messaging. But to me, it really all comes down to a single, often misunderstood word—empathy.

170524-greg-gianforte-ac-728p_aa02c84d9400b826d39e9954cf4e4ed3.nbcnews-fp-1200-800

Gianforte’s Assault on Reporter a Historic Marker in Media Relations in the U.S.

May 25th, 2017 by

File under “signs of the times”: Republican candidate for the House of Representatives Greg Gianforte violently assaulted a reporter Wednesday, according to the eyewitness account of a a team from the Fox News Channel. The victim, Ben Jacobs of The Guardian, entered a room at Gianforte’s Bozeman, Montana headquarters where the Fox News team was preparing for an interview with the candidate and began questioning Gianforte about the controversial American Health Care Act.

image1

Some Top ‘Shakeaways’ From the 2017 Social Shake-Up

May 24th, 2017 by

Want to know some of what was on the minds of attendees at the sold-out Social Shake-Up Show? Ask the attendees to discuss 10 social media-related topics toward the end of the conference. That’s just what happened on Wednesday afternoon at the show. Find out what the attendees were thinking about as well as some of their key takeaways.