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Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

Sprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, reminds our author. The most impactful PR professionals will take advantage of tools to achieve strategic objectives without getting blinded by the latest shiny objects.

Learn how communications professionals craft effective social media policies that balance brand integrity and employee freedom.

Securing speaking opportunities at events tailored to a client’s industry should be a part of every PR plan to increase exposure and allow professionals the opportunity to continue networking.

Musk’s rebrand of Twitter embraces his eccentricity and opens new doors for an aging product. Others need a better PR strategy. Here are some best practices for those who aren’t Elon Musk.

Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive won’t work.

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.