Media Training

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

Myth Busting: Not All Positive Press Is Created Equal

October 9th, 2013 by

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

Try Not to Sabotage the Subject-Matter Expert

October 7th, 2013 by

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.

On Melissa Joan Hart’s Bad Girl Media Blitz

October 2nd, 2013 by

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

September 30th, 2013 by

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR

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PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

September 16th, 2013 by

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.

Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

September 16th, 2013 by

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

2013 PR Agency Elite Awards: Nonprofit/Association

September 10th, 2013 by

Winner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to… Continued

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.