Media Training

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.

The moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

When an organization’s response (or lack thereof) only helps to prolong a crisis.

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.