Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.
Media Training
How to Turn Bad News About Your Brand or Organization Into a Win
July 13th, 2015 by Andy Gilman, CEO, CommCore ConsultingWhat is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzThe moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued
4 Tips for Conquering Public Speaking Fears
June 22nd, 2015 by Matthew SchwartzThe most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.
Bad News Lingers: Takeaways From FIFA
June 15th, 2015 by Katie PaineWhen an organization’s response (or lack thereof) only helps to prolong a crisis.
6 Tips for Shooting Great Corporate Video Interviews
June 1st, 2015 by Matthew SchwartzFor brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.
4 Media Engagement Tactics That Work for the UN Foundation’s PR Team
May 18th, 2015 by Richard BrownellThe UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.
What Pro Sports Say About PR
May 11th, 2015 by PRNEWSAn axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.
PR Lessons From the Presidential Campaigns
April 27th, 2015 by PRNEWSPartisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.
The Press Release Lives. Are Yours Effective?
April 27th, 2015 by PRNEWSWhile the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.