Media Training

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

Little things can make a big difference when it comes to a smooth reading experience.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

Winner: Shoshona "Shoni" Pilip-Florea, Director, Communications & Community Engagement, US Forest Service, Pacific Northwest Region Shoni Pilip-Florea is the platinum standard of government communicators. She deftly balances the role of serving as a speechwriter and… Continued

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad,… Continued

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.