Media Training


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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. | MORE »

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Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

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Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

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When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind. | MORE »

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Executive Branding Critical as Visibility Becomes a Clear Objective

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door. | MORE »

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Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

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20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments. | MORE »

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He Leads-She Leads: Gender Plays Big Role in the Body Language of Leaders

Projecting the right body language often makes or breaks an executive’s media interview or public appearance. Executive coach Carol Kinsey Goman reveals important signals sent, and how they differ by gender. | MORE »

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How to Be Ready for a 60 Minutes Moment

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis. | MORE »

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