Media Training


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CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas. | MORE »

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Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared. | MORE »

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Media Watch: Journalists Demand More Visuals

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters. | MORE »

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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training. | MORE »

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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Wal-Mart Crisis Underscores Need for Strong Corporate Governance

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions. | MORE »

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When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program. | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across … | MORE »

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