Media Training

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

5 Tips for Breaking Through to Journalists You Don’t Know

November 25th, 2013 by

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

November 14th, 2013 by

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

What’s Your CEO’s Media Relations Persona?

November 12th, 2013 by

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.

When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media

November 11th, 2013 by

What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?

PR Needs to Master The Art of the Public Apology

November 8th, 2013 by

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.

How the Obama Team Can Fix Its ACA PR ‘Glitches’

October 28th, 2013 by

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?

Media Training for the Reluctant Boss

October 28th, 2013 by

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.

PR Teams Build Internal Newsrooms As Communications Strategies Shift

October 21st, 2013 by

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.