Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.
Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?