Media Training


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Writing Pointers Every Communications Pro Should Memorize — Today

Here are a few crucial writing tips that PR professionals need to incorporate now. | MORE »

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4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

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Media Training as Leadership Development

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The | MORE »

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CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas. | MORE »

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Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared. | MORE »

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Media Watch: Journalists Demand More Visuals

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters. | MORE »

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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training. | MORE »

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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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