Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.
Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.
Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR
As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its MarketSeptember 16th, 2013 by PR News
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM
Winner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to… Continued
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.