The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.