At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.
The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.
Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.
The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.