Media Training


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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular … | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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5 Tips for a Successful Social Media Crisis Response

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets … | MORE »

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A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

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Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. | MORE »

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Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

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Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

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