There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued
Media Training
A Yearly List That Can Help You Communicate with Millennials
September 3rd, 2015 by Seth ArensteinSigns of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907,… Continued
PR News’ 2015 Platinum PR Awards Finalists Announced
August 25th, 2015 by Steve GoldsteinAll the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
4 Steps Beyond the Media Pitch: Get the Coverage Results You Want
August 12th, 2015 by Jane VadenReaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.
4 Ways to Stay Connected with the Millennial Workforce
August 10th, 2015 by Jeff CorbinHow the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.
3 Case Studies from Organizations Making Press Releases Work More Effectively
August 10th, 2015 by PRNEWSWriting obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
How to Handle Demanding Clients
July 20th, 2015 by Mike McDougallWe all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?
How to Make Sure Visual Storytelling Stays Within the Law
July 20th, 2015 by Joseph J. LewczakIt is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.