Media Relations


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5 Mantras to Adopt for Proactive Media Relations

5 tips for proactive media relations. | MORE »

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8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA | MORE »

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ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh. | MORE »

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What to Do When the Pope Plugs Your Brand? Stay the Course

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.  | MORE »

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Corporate Cyber Shaming Survival Guide

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.  | MORE »

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This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away. | MORE »

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The Epic List of Useless Words and Phrases (Continued)

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […] | MORE »

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5 Brand Identity Writing Tips

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind. | MORE »

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This PR Campaign Showed America Who Puts the Food on the Table

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community. | MORE »

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name? | MORE »

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