It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.
To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.
Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.
The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.
To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.
Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.
New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.