Media Relations

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

November 2nd, 2015 by

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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How to Get Media Attention During an Active News Cycle

October 28th, 2015 by

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

October 27th, 2015 by

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

How to Write for PR with Inspiration from Literature

October 26th, 2015 by

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.

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Amazon Scores PR Win by Suing Fake Reviewers

October 19th, 2015 by

Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]