Media Relations


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Wake-Up Call In Survey of PR Profession

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession. | MORE »

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Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

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How To Adopt the 5 Gospels of News Writing

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air. | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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McDonald’s Makes Point of Repairing Its Service Issues in Public

The solution McDonald’s crafted to its customer service problem is a great example of effective communications. | MORE »

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PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10. | MORE »

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A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal. | MORE »

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