As Press Secretary at a prominent, non-partisan foundation, Sarah Stipicevic deftly operates at the intersection of media relations, policy development and reputation management. At the Peterson Foundation, Stipicevic is the day to day point person… Continued
2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton WorldwideDecember 9th, 2015 by Chris Seymour
Chris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued
You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is
BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should
In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.