Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.
Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.
Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.
In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.