An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
Learn the tools to craft an email pitch that grabs a journalist’s attention.
The solution McDonald’s crafted to its customer service problem is a great example of effective communications.
By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.