Media Relations

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

Lack of Preparation Mars Costa Cruises Press Conference

January 25th, 2012 by

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.