When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.
In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.
Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand.
Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.
A poster design contest produces an expected outcome for the Obama team.
At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.