Media Relations


avatar

Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein. | MORE »

Comments Off

avatar

Hoax Releases Hit Newswire Services

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy. | MORE »

Comments Off

avatar

Use Community Access TV to Get Your Message Out

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform. | MORE »

1 Comment

avatar

One-Question Survey: Define a Good Relationship With the Media

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response. | MORE »

Comments Off

avatar

Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum. | MORE »

Comments Off

avatar

How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

Comments Off

avatar

PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

Comments Off

avatar

Crisis Expert With Oil Industry Experience Weighs In on BP

PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP. | MORE »

18 Comments

avatar

PR News Q&A: John Deveney on the Importance of Citizen Journalists

Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros. | MORE »

Comments Off

avatar

Immortalize Your Press Releases Online via SEO

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience. | MORE »

Comments Off