Media Relations

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.