Media Relations


avatar

Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

Comments Off

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts. | MORE »

Comments Off

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

Comments Off

avatar

Earned and Paid Media Make Beautiful Branding Music

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends. | MORE »

Comments Off

avatar

Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

Comments Off

avatar

Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met. | MORE »

2 Comments

avatar

Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

1 Comment

avatar

NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

1 Comment

avatar

How to Give a Top Dollar Sheen to Pro Bono Efforts

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors. | MORE »

Comments Off

avatar

Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction. | MORE »

Comments Off