Media Relations

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

2012 Platinum PR Awards: Online Press Room/Media Center

September 15th, 2012 by

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

2012 Platinum PR Awards: Media Relations

September 15th, 2012 by

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

2012 Platinum PR Awards: Media Event

September 15th, 2012 by

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

2012 Platinum PR Awards: Event Marketing

September 15th, 2012 by

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

2012 Platinum PR Awards: Speeches

September 15th, 2012 by

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

2012 Platinum PR Awards: Satellite Media Tour

September 15th, 2012 by

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

2012 Platinum PR Awards: Product Launch

September 15th, 2012 by

Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection   For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued

2012 Platinum PR Awards: Press Release

September 15th, 2012 by

Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.