Media Relations

How to Pitch During a Crisis: Lessons From Sandy

December 10th, 2012 by

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

PR News Announces Winners of 2012 PR People Awards

November 30th, 2012 by

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.

PR News Honors Rising Stars in PR

November 30th, 2012 by

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.

2012 PR People Awards: Media Relations Leader of the Year 

November 29th, 2012 by

Winner: Colleen Cleary Vice President, Havas PR Colleen Cleary is a leading expert when it comes to media relations and celebrity partnerships—as vice president of Havas PR, Cleary is a senior client manager who specializes… Continued

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young

November 20th, 2012 by

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.