Media Relations


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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

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Journalists in New Beats? Focus on Opportunities, Not the Headaches

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing. | MORE »

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PR News Announces Winners of 2012 Nonprofit PR Awards

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15. | MORE »

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2012 Nonprofit PR Awards: Press Release

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic … | MORE »

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Focus Your PR Measurement Strategy on What You Can Influence

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations. | MORE »

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2012 Nonprofit PR Awards: Fundraising

Winner: The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath Ranked 31st in the world, the state of U.S. math education can be best described as in need of … | MORE »

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