Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.
Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.
No company likes product recalls, but they do offer a way to communicate with customers on a more human level.
Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.