Media Relations


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Weiner Gets Through Press Conference; What Should His Next Steps Be?

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical. | MORE »

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Staged White House Photos Nixed

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made. | MORE »

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2011 CableFAXIES Awards: Media Relations Campaign

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S. | MORE »

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5 Steps to Prepping C-Suite Execs for Media Interviews

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker. | MORE »

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Steve Jobs the New Uncle Walt

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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For Optimal PR Punch, Be a Counselor First, Tactician Second

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals. | MORE »

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Air France Pays Tribute to Flight Crew In Wake of Report 

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees. | MORE »

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The State of Financial Comms: Adjusting to the ‘New Normal’

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging. | MORE »

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Journalists Source Socially for New Story Angles

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros. | MORE »

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