Media Relations


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Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

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Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met. | MORE »

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Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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How to Give a Top Dollar Sheen to Pro Bono Efforts

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors. | MORE »

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Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction. | MORE »

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Delta Dances to a Merciless Military Drumbeat

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral. | MORE »

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The Demise of the Press Release Is Greatly Exaggerated

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story. | MORE »

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Weiner Gets Through Press Conference; What Should His Next Steps Be?

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical. | MORE »

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Staged White House Photos Nixed

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made. | MORE »

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