For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.
Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.
The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.
There are situations when tooting your organization’s horn must cease, and media deflection must begin.