Media Relations


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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million. | MORE »

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Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks. | MORE »

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Transparent Comms: Let Stakeholders See Through You

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications. | MORE »

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Milking a Controversy for All Its Worth

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits. | MORE »

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7 Ways to Boost Your Trade Show PR Efforts

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette. | MORE »

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PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5. | MORE »

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NFL Lets the Fans Fight Out the Concussion Lawsuit

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness. | MORE »

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State-of-the-Art Messaging Tips Highlight PR News’ Just-Published Media Training Guidebook

In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more. | MORE »

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