Media Relations

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

5 Tips from the PR News Digital PR Summit

February 27th, 2013 by

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

5 Ways Working in PR is Like Being on ‘Top Chef’

February 25th, 2013 by

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

February 20th, 2013 by

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

4 Tips for Preparing Senior Executives for a Major Speech

February 12th, 2013 by

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

2013 CSR Awards: Media Relations

February 11th, 2013 by

Winner: Havas PR – When Breast Cancer Is Just the Beginning of the Story  Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.