Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.
Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.
No company likes product recalls, but they do offer a way to communicate with customers on a more human level.
Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.
From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.
Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.