Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
Great communicators are usually great writers, and great writers create great PR.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to PartyApril 29th, 2013 by Rebecca Maas
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.