Media Relations


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Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

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Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

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Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

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Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach. | MORE »

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Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach. | MORE »

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Huffington’s New Role and the Invisible Hand of Media Relations

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL. | MORE »

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Huffington’s New Role and the Invisible Hand of Media Relations

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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