Media Relations


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Digital Media Radically Transforming Marcom Process

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly. | MORE »

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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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Going Long Term: 4 Tips for Sustaining a PR Campaign

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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Allred’s E-Mail Mistake Does Damage to Reputation

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue. | MORE »

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Sponsorship Measurement: 4 Ways to Prove Positive ROI

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals. | MORE »

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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts. | MORE »

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer. | MORE »

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Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis. | MORE »

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Charlie Kimball’s Three Tips for Handling Hired Spokespeople

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople. | MORE »

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