Media Relations


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Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas. | MORE »

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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it. | MORE »

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Despite Shaky Business Model, Hyperlocal News Opps Abound

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors. | MORE »

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20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments. | MORE »

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Flexibility Drives C-Suite Media Training

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media. | MORE »

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Be Prepared: 5 Essentials For a Successful Media Interview

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews. | MORE »

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Venue Menu: Event Success a Tall Order Without Key Steps

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event. | MORE »

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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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