When an organization’s response (or lack thereof) only helps to prolong a crisis.
Media Relations
The Week in PR, June 1- June 8
June 8th, 2015 by PRNEWSThe revenge of old media, the popularity of PR and IHOP’s new dish.
Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters
June 8th, 2015 by Lauren HansenTo handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
How to Use Thought Leadership to Energize Your Brand
June 5th, 2015 by Ronn TorossianStanding out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
Colonel Sanders is Back and He’s Spreading
June 1st, 2015 by Seth ArensteinYears ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued
Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’
June 1st, 2015 by Bob PearsonThe new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.
7 PR Tips Not (Easily) Found In Your AP Style Guide
May 28th, 2015 by Shawn Paul WoodPR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.
How to Use Big Data Effectively
May 25th, 2015 by John RoderickThe golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?
Email Tips: Use Humor, Good Judgment
May 25th, 2015 by PRNEWSAs you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.
How B2B Companies Are Converting Data Into Content
May 20th, 2015 by Matthew SchwartzB2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how… Continued