Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.
The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.