Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.