For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.
Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family.
Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.
Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.
Airbnb sends a strong message and Walmart’s insult to injury.
Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge.
Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]
Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.