Media Relations

PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

December 7th, 2015 by

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

4 Press Release Alternatives That Drive Engagement

December 7th, 2015 by

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

6 Tips to Help Build Execs’ Credibility Through Bylined Articles

November 23rd, 2015 by

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

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How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.

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Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

November 20th, 2015 by

This ain’t your father’s crisis PR. It’s time to adapt.

10 Tips for Targeted Media Pitches

November 19th, 2015 by

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

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5 Areas Where You Can Optimize News Releases for SEO

November 17th, 2015 by

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.