Media Relations


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The New Frontier for Press Releases

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy. | MORE »

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Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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Succession Messaging Is a Key as Ford Replaces Its Most Successful CEO in Decades

New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over. | MORE »

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Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

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PR Insider: When It Comes to Pitching, Share the Wealth

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.  | MORE »

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6 Things PR Pros Should Know About FB Newswire

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends. | MORE »

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3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts. | MORE »

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Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving. | MORE »

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Communications is the Key to Stability in C-level Turnover

Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors? | MORE »

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