Media Relations


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2015 Digital PR Awards: Online News Room

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health … | MORE »

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How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp. | MORE »

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5 Tips to Launch an Electrifying Corporate Narrative

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail. | MORE »

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How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace. | MORE »

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How an Agency and its Partner Turned a New Product Into a Best Seller

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.  | MORE »

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6 Steps to Creating Compelling Video Content for Your Brand

Here are some thoughts to consider when starting a video project from scratch. | MORE »

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How to Get Media Attention During an Active News Cycle

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.  | MORE »

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.  | MORE »

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […] | MORE »

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How to Write for PR with Inspiration from Literature

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you. | MORE »

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