Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health …
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.
Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.