Media Relations


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5 Tips on Using the Magic of Live Video in Your Media Strategy

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool. | MORE »

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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Embrace Face Time: Tips for Making the Most of an In-Person Meeting

Landing that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation. | MORE »

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5 Steps That Disappointing Public Speakers Often Neglect

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head. | MORE »

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PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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Rough ‘Times’: Good, Bad & Ugly of Management Upheavals

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday. | MORE »

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3 PR Tips on How to Enhance Your Media Training

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.  | MORE »

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Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand. | MORE »

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6 Pieces of Wisdom for All Professional Women—Mothers Included

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives. | MORE »

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7 Common Reasons Why Journalists Delete Your Email Pitches

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch. | MORE »

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