Media Relations


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PR Insider: Making the Jump from Journalism to PR

This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change. | MORE »

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How To Pitch Female Baby Boomers

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million | MORE »

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Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

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Pitch a New Tent at Live Events and Conferences

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives. | MORE »

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PR Insider: At the Intersection of PR and Fiction

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences. | MORE »

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Words to Use to Get Your Press Releases Read

Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them. | MORE »

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10 Words to Avoid in Your Press Releases

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands. | MORE »

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Starbucks Smartens Up Its Image with Free Online Education for Employees

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative. | MORE »

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12 Tips to Improve Your Networking Skills

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.  | MORE »

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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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