Media Relations


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Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons. | MORE »

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#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

#BareItAll could show itself to be an important online community for executives interested in practicing better PR. | MORE »

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8 Tips for Communicating During Times of Change

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences. | MORE »

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The 2012 PR Yearbook [Infographic]

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them. | MORE »

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5 Tips for a Successful Company, Product Launch 

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches. | MORE »

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Words that Repel Reporters (Let us Count the Ways)

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters. | MORE »

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Content’s the Cure in Times of Crisis for Adventure Travel Company

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy. | MORE »

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7 Tips for Pitching Hyperlocal Media

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content. | MORE »

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Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season. | MORE »

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5 Timeless Pitching Tips for PR Pros  

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick. | MORE »

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