Media Relations


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10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

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5 Areas Where You Can Optimize News Releases for SEO

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus. | MORE »

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From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

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5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed. | MORE »

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Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.  | MORE »

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article. | MORE »

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2015 Digital PR Awards: Crisis Management

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the … | MORE »

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2015 Digital PR Awards: Digital PR Team of the Year – Corporate

Winner: Cisco When Cisco launched its online technology newsroom, The Network, in 2011 it set the pace for the industry to follow. This year, to capitalize on the demand for authentic content, Cisco’s corporate social … | MORE »

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2015 Digital PR Awards: Media Relations Campaign

Co-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind … | MORE »

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2015 Digital PR Awards: New Site

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace … | MORE »

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