PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
Co-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind …
Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace …