Media Relations


avatar

5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

1 Comment

avatar

PR Insider: What the UN and NGOs Can Learn from PR Pros

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »

Tags: , , , , , | 1 Comment

avatar

Playing Nice in a Multifaceted Media Environment

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:  | MORE »

1 Comment

avatar

Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

Comments Off

avatar

12 PR Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

Tags: , , | 2 Comments

avatar

Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us. | MORE »

Comments Off

avatar

How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

4 Comments

avatar

Cheerios Listens to Popular Opinion, Removes GMOs

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal. | MORE »

Comments Off

avatar

Make Your Email Pitch to the Media Shine

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.  | MORE »

Tags: , , , , | 4 Comments

avatar

Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

Tags: , , , | Comments Off