Media Relations

2015 Rising PR Stars (corporation and association): Julia Ehrenfeld, Vice President, Media Relations, Bank of America

December 9th, 2015 by

In 2013, at age 27, Julia Ehrenfeld became Vice President of Media Relations at Bank of America. To put the magnitude of her role into context, the company employs 270,000 people worldwide, among which just… Continued

2015 Rising PR Stars (corporation and association): Sarah Stipicevic, Press Secretary, Peter G. Peterson Foundation

December 9th, 2015 by

As Press Secretary at a prominent, non-partisan foundation, Sarah Stipicevic deftly operates at the intersection of media relations, policy development and reputation management. At the Peterson Foundation, Stipicevic is the day to day point person… Continued

2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton Worldwide

December 9th, 2015 by

Chris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued

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Can Chipotle Overcome Its E. coli Crisis?

December 7th, 2015 by

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.

4 Press Release Alternatives That Drive Engagement

December 7th, 2015 by

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press

How Local Coverage Can Buy You National Exposure, Grow Your Brand

December 7th, 2015 by

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

December 7th, 2015 by

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.