At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.
Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.