Media Relations


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The Ice Bucket Challenge: PR Takeaways From a Sensation

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message. | MORE »

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4 Tips for Effective Integrated Marketing Messages

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »

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8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

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PR Insider: Learning Effective Communications from Military Practices

Civilian organizations and corporate brands can learn helpful tips from military communications practices. | MORE »

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PR Effort Looks to Put a Stop to Texting While Driving

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving. | MORE »

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Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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PR News Announces 2014 Platinum PR Awards Finalists

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt. | MORE »

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PR Insider: How to Reach Reporters Outside the Newsroom

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.  | MORE »

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How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

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Case Study: CITGO Kindle Program Helps Kids Turn the Page

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs). | MORE »

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