Media Relations


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5 Steps That Disappointing Public Speakers Often Neglect

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head. | MORE »

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PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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Rough ‘Times’: Good, Bad & Ugly of Management Upheavals

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday. | MORE »

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3 PR Tips on How to Enhance Your Media Training

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.  | MORE »

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Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand. | MORE »

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6 Pieces of Wisdom for All Professional Women—Mothers Included

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives. | MORE »

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7 Common Reasons Why Journalists Delete Your Email Pitches

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch. | MORE »

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The New Frontier for Press Releases

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy. | MORE »

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Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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