Media Relations

After 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued

With all 50 states reopening in some fashion today, many people are wondering when it will be safe to eat out again. In this first of a series about reopening various industries, we examine the role communications will play. In the case of reopening restaurants and other eateries, communication will be key.

Data provided to PRNEWS confirms what media relations pros have been feeling since the pandemic arrived–communicators are pitching more than they did prior to the novel coronavirus. Fortunately, journalists are opening more pitches than they did before the pandemic.

Did you ever wonder how a biotech company communicates its news? The answer is like everyone else, more or less. Often its press releases are unreadable to the general public. Moderna’s news release about its potential coronavirus vaccine actually wasn’t too difficult to understand.

Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued

Reopening the country is too important to have it infused with politics. Unfortunately, important guidelines for reopening apparently are politically loaded, which could result in sickness and death. It’s time for clear communication to come from a central source.

The early portion of this morning’s Senate Health, Education, Labor & Pension (HELP) Committee hearing didn’t produce the communication bombshells some had anticipated when a NY Times article late last evening revealed a portion of… Continued

The coronavirus has shined a spotlight on heretofore unheralded people and things. Cleaning and transport staff, fast-food and supermarket workers now are essential employees. Finally. Also essential are healthcare workers, some of whom have ascended… Continued

On Tuesday, the Trump administration told reporters that they had begun to phase out the coronavirus task force formed in January to coordinate the public health response to the virus. Wednesday morning, however, following a wave of negative press, the President contradicted the announcement on his lectern of choice–Twitter. The task force would, he wrote, would “continue on indefinitely.”

The coronavirus has prompted PR firms to create practices aimed at helping brands, companies and organizations work during the pandemic and make plans to emerge from it. Given the virus’s decimation of the economy, another… Continued