Media Relations

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.